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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,693 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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176 - 200 of 581 Reviews for Think Outside the Inbox: Email Marketing

By Beverly H

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Sep 22, 2022

Weel presented, great pace, very practical, well received.

Miriam was a terrific presenter.

By Christophe S

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Aug 16, 2024

I learnt alot about email marketing and how it is important to the success of your business

By Tawanda B

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Apr 4, 2023

I loved this course. I learned a lot of valuable assets about e-mail marketing and metrics.

By Dankwa M K

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Feb 20, 2024

I appreciate how the course takes time to teach on how to calculate Digital Marketing KPIs

By Joann L

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Jul 5, 2022

This course was challanging for me but the instructor and the course materials was great.

By L A

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Mar 7, 2024

Very good info especially for beginners with litte to no knowledge about email marketing.

By George N P

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May 22, 2023

I learned about different types of emails and also how to set a email marketing campaign.

By David G

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Mar 6, 2023

Well-planned, encouraging, and terrific practical exercises to give hands-on expereience.

By Caico G

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Jan 3, 2025

Curso realmente entrega o que promete, aulas objetivas e com muito conhecimento t茅cnico.

By DIEGO E A

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Jun 23, 2023

Excelente curso. Me dio todas las herramientas y recursos para aplicar en el d铆a a d铆a!!

By Kenia C

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Jun 19, 2023

I really enjoyed learning about email marketing, there is a lot of unexpected knowledge.

By Sol A R

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Jul 22, 2022

Excelente curso super completo de todo lo que implica el universo del e mail marketing!

By TIWALADE S

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Feb 23, 2024

It has lots of practical and is quite enlightening. I enjoyed every bit of this course.

By Lia G

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Sep 21, 2022

Great instructor and a lot of hands on work with different programs and specifications.

By kayode p

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Sep 14, 2022

this was my best course yet. the lecture and deliverance was superb and second to none

By Syahrizal M

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Nov 14, 2022

Its interesting since email was one of the oldest digital marketing channel in history

By HUGO M P

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Jun 27, 2025

Excelente nivel, este curso da todo el panorama del marketing por correo electr贸nico.

By Serosh S

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Oct 25, 2022

its really really outstanding course. i wich i learn aloott of marketing techniques.

By Amanda B

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Jul 17, 2024

This course is full of useful information as well as hands-on learning opportunities

By Satnam G

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Mar 26, 2024

Great course. Well written and presented. Lots of additional information and links.

By Laura R

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Jan 15, 2024

Great course with lots of practical tasks, especially good for confidence building.

By omega n

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Aug 22, 2022

Very comprehensive, super useful and teached how to learn the subject matter fast!

By Aarushi G

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Oct 5, 2024

Best one out of the first four courses. It was engaging, short, and easy to follow

By April C

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Sep 12, 2024

For a person who has really no idea about these stuff, this course is really gold!

By Shyna G

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May 11, 2022

Amazing course! This course provides a thorough understanding of email marketing.