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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,365 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

PV

Apr 26, 2020

Very informative and well structured. Alex is very knowledgeable and he is capable of transfer his experience into practicable real business examples. Well done guys, I enjoyed taking this course!

MT

Nov 6, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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1251 - 1275 of 1,396 Reviews for Digital Product Management: Modern Fundamentals

By Josue D

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Jan 29, 2022

Overall great but there are some videos that dont cover some of the questions in the quizzes.

By Ruohan H

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Apr 16, 2019

I truly enjoy the course. Highly recommend it to whoever is interested in Product Management.

By Daniela A

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Jul 28, 2021

Great to have a quick but still good overview of what is like to be a PM and best practices

By Michael B

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May 1, 2017

Excellent introduction digital product management with quizzes that actually make you think.

By Juan D R V

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Aug 7, 2025

Este curso te ayuda a entender y conectar con los conceptos y el vocabulario usado como PM.

By Dawid P

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Dec 3, 2022

The Course is amazing but the slides are almost useless without the drawings made on video.

By Jayanth K

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Jul 2, 2020

Loved the course material and expertise of the presenter. Thanks for organising this course

By Setemi A

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Oct 26, 2020

it was a wonderful experience! The course materials were highly informative and relatable.

By GAKNE P V

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Jan 23, 2020

Very Informative course especially for people with very few/intermediate PM background.

By Yudy

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May 12, 2022

This course is great. I learned many things. I should take this course long time ago

By Emir C G

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Nov 23, 2020

That was very fruitful to understand the digital product management methods and tools

By Akshay C D

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Jul 14, 2020

It gives a lot of knowledge, can get a little mixed up, but overall great course!

By Smriddhi W

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Dec 10, 2019

Mr Alex is a great professor and the guest interviews also brought great insight.

By Kishore S

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Dec 30, 2020

Fantastic course for product managers. Lot of experiences shared by different PM

By Shynara A

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Sep 4, 2020

a lot of blurry information: not clear sometimes how really to use this or that

By Vanessa R

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May 21, 2022

podr铆a ser un poco m谩s interactivo , sin embargo tiene informaci贸n muy valiosa

By Sadeq J

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Jun 19, 2021

Trustworthy course and up to expectations, it's just the quizzes like puzzles.

By Alvaro D

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Jul 26, 2020

Except for the multiple questions tests, I think is a good introductory course

By Karishma M S

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Aug 16, 2020

That's a very nice course. Nowadays which is very useful and helpful methods.

By Alex W

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May 8, 2020

Strong course offering a broad range of tools useful to PMs across the board.

By Lei W

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Dec 3, 2019

good structure and content, just hope it can include more practical exercises

By Yash M

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Sep 10, 2019

Great course to learn about fundamentals of PM and various techniques used.

By Jaspartap S

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Jan 30, 2025

Too concise and a bit theoretical at times, the guest speakers are amazing

By carlos o m

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Mar 9, 2021

Grande el instructor y los contenidos. Mejorable la traducci贸n al espa帽ol.

By AKASH K M

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Jun 12, 2020

Last week content was a little vague which made it difficult to understand