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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

SC

Jan 10, 2024

Best one so far! Here's where I really began to learn something new and really enjoyed digging into Google Ads, etc. I enjoyed Coach AJ's delivery, authenticity and constant encouragement.

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1076 - 1100 of 1,576 Reviews for Attract and Engage Customers with Digital Marketing

By Irfan m

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Aug 9, 2023

great learning

By Vedhik M R

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Jun 14, 2023

grate couch Ak

By Andre D

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Apr 27, 2023

Great content!

By GOWTHAM S

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Mar 22, 2023

VERY USEFUL...

By Nwokoro T

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Nov 29, 2022

Well detailed.

By Kandy G

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Jun 13, 2022

Learned a lot!

By mohamed c H

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Aug 3, 2025

???? ???? ???

By Oscar A C

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Jan 29, 2025

Excelente!!!!

By Shaheer J

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Apr 27, 2024

Amaing Course

By RACHEL K

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Dec 12, 2023

Great course.

By Thet T H S

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Aug 26, 2023

it is helpful

By Kyle R

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Jun 15, 2023

Very thorough

By Atif A

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May 30, 2023

A great tutor

By Teanna M

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May 18, 2023

Great Course!

By Dr R G

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May 16, 2023

Great Course!

By carmen g f

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Mar 6, 2023

Great course!

By ankh k

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Feb 20, 2023

great content

By Ryan R

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Jan 13, 2023

Great course.

By Md I A

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Jan 10, 2023

EExcellent ?

By Gaurav D

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Dec 16, 2022

Great content

By 王小毛毛毛喵

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Oct 6, 2022

very helpful

By Salah M A A

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Oct 4, 2022

great course

By Ankur R

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Sep 24, 2022

very helpful

By Anjali K

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Aug 8, 2022

Thank u KOAJK

By Raina F

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May 28, 2022

Great teacher