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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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3701 - 3725 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad A

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Mar 26, 2023

Great experience in this course

By Estefania V O

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Feb 7, 2023

Amaizing course I learned a lot

By raam k

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Jan 16, 2023

keep the pass percentage as 75%

By Rim E S

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Jan 4, 2023

Very interesting and effective!

By Berenice D

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Dec 19, 2022

Very educational and thorough!!

By Shruthi Y

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Nov 21, 2022

excited to finish the course!!!

By Syed M H

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Oct 28, 2022

It was great experience for me

By Scott D

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Oct 26, 2022

Great course and value so far.

By Rafia A

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Oct 18, 2022

Excellent learning opportunity

By Salah M A A

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Aug 27, 2022

great and useful course. thanks

By Stacey S

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Aug 25, 2022

I learned a lot about the topic

By Kiara C

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Aug 14, 2022

Easy to understand and detailed

By M B K .

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Jun 27, 2022

Excellent course for a Beginner

By Ally B

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May 11, 2022

Loved this foundational course.

By Azra N

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Oct 5, 2025

i enjoyed learning this course

By Adiel S

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Oct 2, 2025

Conte煤do muito bom e completo!

By Natacha Z

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Jun 8, 2025

excelente material y contenido

By Adinel P M

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May 31, 2025

it's great, i'm learning a lot

By Pradeep - H

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Apr 24, 2025

Good and informative learning.

By Shamaoon A S

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Mar 24, 2025

Good course very comprehensive

By Tania M M C

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Jan 25, 2025

esta muy practico y entendible

By MARIANA R L

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Jan 25, 2025

Me gust贸 mucho, aprend铆 mucho.

By Laura P R L

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Nov 22, 2024

Excelente curso, muy completo.

By Anna L J L

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Nov 19, 2024

Very specific course. love it!

By Pierangelo S

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Nov 7, 2024

very interesting and effective