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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,897 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you鈥檒l explore social media platforms and identify which platform is the most appropriate for specific business needs. You鈥檒l learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you鈥檒l set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

MN

Dec 17, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

CP

Sep 26, 2025

This course was very informative and I learned a lot of new digital marketing skills. The explanations of how to run a paid media campaign and remarketing ideas was very helpful.

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351 - 375 of 784 Reviews for From Likes to Leads: Interact with Customers Online

By Kristine J

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Oct 5, 2024

Very helpful and full of learnings.

By YASSER N R

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Jul 8, 2023

GREAT EXPERIENCE GREATE INSETRUCTOR

By Olha B

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May 18, 2023

Interesting and excited this course

By Iqra

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Oct 25, 2022

This course is really informative.

By Ismail H

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Sep 14, 2023

Good course and has good materials

By Uzoma P N

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Aug 10, 2023

I had a great learning experience.

By Muhammad Y S

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Aug 7, 2023

Incredible course, prefect teacher

By Gaopalelwe M

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Nov 1, 2022

Loved the course. It was amazing!

By Alfred S A

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Oct 1, 2022

Great course! Highly recommended!

By Mohamed M

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Sep 18, 2022

Grat job amazing instuctor thanks

By Deez

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Aug 8, 2022

best course for digital marketing.

By Chris M

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May 21, 2024

This is the best course ever read

By Oo K

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Feb 19, 2023

Good course for digital marketers

By Neha C

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Sep 26, 2022

Very informative and insightful.

By Oleksandra I

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Nov 3, 2024

It was a great course,thank you!

By 挟褉懈泄 袚

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May 6, 2023

Like it. Good intro in SMM world

By DAVIDSON O

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Apr 27, 2024

Very informative and rewarding!

By Andrii P

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Mar 27, 2023

Wow! Structured and well served

By C. B M

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Feb 6, 2023

This part was intense indeed...

By Furqan S

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Aug 25, 2022

Excellent Course By Google Team

By Ineza C

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May 20, 2025

that was a very helpful course

By Juan H

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Oct 15, 2024

it was very easy to understand

By Benyam T

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Jun 28, 2023

Nice and easy, smooth sailing!

By Gilad M S

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Mar 25, 2025

the best course I've ever had

By 膼岷穘g T H G

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Mar 25, 2025

That's an interesting course.