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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,365 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

PV

Apr 26, 2020

Very informative and well structured. Alex is very knowledgeable and he is capable of transfer his experience into practicable real business examples. Well done guys, I enjoyed taking this course!

MT

Nov 6, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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1301 - 1325 of 1,396 Reviews for Digital Product Management: Modern Fundamentals

By Shubham S

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Dec 19, 2018

Nice course to kick off Product Management

By Oleksandr L

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Feb 4, 2020

Very basic course, good for beginners

By Daniel K

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Aug 9, 2021

Great way to learn. Very interactive

By Sagar R S

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Feb 23, 2022

learn alot about Product management

By SATHYA P K

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Jun 13, 2020

Good, i really learn something new.

By Charleston U

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Oct 30, 2020

A good intro to product management

By Ian C

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May 31, 2020

Clear good pacing and information

By Dr. N

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Aug 3, 2020

Great experience

Thanks for alex

By Harshita I

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Sep 26, 2020

very insightful and practical

By Kent W

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Apr 1, 2022

It was good, learned a lot

By Andrian C

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Jul 3, 2022

goood and interisting :)

By preeti k

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Feb 5, 2019

This is a great course.

By Alessandro C

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Jul 7, 2019

Could use more slides

By maximiliano m

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Jun 19, 2025

Panorama amplio!

By KARTHIKEYAN R

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Nov 3, 2024

GOOD COVERAGE

By Damilola A

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Jan 22, 2024

Solid course

By Jennifer G C O

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Aug 9, 2020

Good course!

By ADITYA K V 2

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May 31, 2021

INFORMATIVE

By Ovidio S M P

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Oct 29, 2020

Good Course

By Nandhini T

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Jul 23, 2020

Nice course

By Pravin c

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Mar 12, 2025

completed

By Jennifer A G

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Aug 3, 2021

Excelent!

By Rodrigo M C

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Dec 31, 2021

Great

By Tinny N

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Jul 3, 2019

Good.

By G R

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Feb 24, 2025

good