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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,347 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You鈥檒l learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

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2351 - 2375 of 2,540 Reviews for Introduction to Marketing

By Deleted A

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Jan 4, 2021

Material was well-presented and concepts clearly explained.

By Matilda M

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Jul 30, 2018

Great overview, easy to understand without prior knowledge.

By Alan M

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Oct 16, 2022

More interactive quizzes and illustrations would be great

By Lauren R

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Jul 31, 2020

Examples could get refreshed, otherwise great instruction.

By Tanchanok C

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Apr 26, 2020

It鈥檚 really useful. I鈥檓 happy to be part of this course.

By shikhar p

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Apr 22, 2019

good quality ,great insights for people new to marketing

By Josh S

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Jun 30, 2018

It's a succinct course in basic principles or marketing.

By Carlos E P

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Mar 29, 2016

Simple but updated course and easy to follow. Thank you!

By Elfi X Z

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Apr 30, 2023

It will be great to have the slide deck of the sessions

By Gerard O

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Apr 27, 2020

Slightly confusing at times, but extremely educational.

By Sarah A

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Feb 23, 2020

A great course it was interesting and i had so much fun

By Thi峄噉 N 膼

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Apr 23, 2018

Good for newbie like me. More acknowledge for everyone.

By Yuliya C

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Feb 28, 2019

interesting course, but some information was outdated.

By Pradeep J

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Feb 22, 2016

An excellent course that is original and contemporary.

By VidDoxx

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Mar 13, 2017

awesome but make sure that the lectures are readeable

By Ashley E

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May 17, 2020

it was a bit of a challenge but I made it thank god.

By Bhaskar A V

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Apr 24, 2020

Course is good to understand marketing fundamentals.

By Piyachart C

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Jun 18, 2023

Good course, Fulfill Marketing knowledge from zero.

By Aditya A

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Aug 27, 2023

very insightful. It was a fun learning experience

By Mahabub A R

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Jul 13, 2023

Always something new and unknown things to learn!

By Nienke T

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Aug 4, 2017

Interesting material and entertaining professors!

By Houari B

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Dec 20, 2016

I have learnt a lot from this course, thank you.

By Tsai A

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Apr 3, 2016

The explanation is clear and easy to understand.

By Patricio A

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Aug 25, 2017

No pdf presentations to accompany the videos!!

By Francisco T L

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Sep 7, 2024

Good enough for an introduction to Marketing.