This specialisation equips business leaders and professionals with a practical understanding of artificial intelligence, from foundational concepts to generative capabilities and governance best practices. You'll explore real-world AI applications, learn to critically assess opportunities and risks, and develop strategic insights to integrate AI into organisational workflows responsibly. Designed and taught by Oxford faculty, this series empowers you to harness AI effectively and ethically to drive sustainable business value.

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AI Foundations for Business Professionals Specialization
Harness AI to drive strategic business impact. Master AI concepts and governance practices to lead responsible innovation with confidence.

Instructor: Matthias Holweg
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What you'll learn
Core concepts of AI, machine learning, and deep learning and how they create strategic business value.
How generative and agentic AI differ from traditional models, including practical applications of large language models.
Ethical considerations and governance strategies that are critical to responsible AI deployment.
Methods to effectively assess and manage AI risks, including system failures and bias mitigation.
Overview
Skills you'll gain
- LLM Application
- Data Governance
- Artificial Intelligence
- Enterprise Risk Management (ERM)
- Large Language Modeling
- Artificial Neural Networks
- Responsible AI
- Compliance Management
- Business Ethics
- Machine Learning
- Data Ethics
- Agentic systems
- AI Product Strategy
- Artificial Intelligence and Machine Learning (AI/ML)
- Governance
- Project Management
- Risk Management
Tools you'll learn
What鈥檚 included

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July 2025
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- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Sa茂d Business School, University of Oxford

Specialization - 3 course series
What you'll learn
Understand the core concepts behind machine learning, neural networks, and deep learning.
Identify practical applications and limitations of AI across industries.
Skills you'll gain
What you'll learn
Apply governance frameworks to ensure AI systems are ethical, transparent, and accountable.
Evaluate risks and implement strategies for trustworthy AI deployment at scale.
Skills you'll gain
What you'll learn
Use prompts, fine-tuning, and retrieval methods to guide generative AI systems.
Assess the capabilities and risks of emerging agentic AI tools.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
We recommend taking the courses in the following order:
AI Essentials
Generative and Agentic AI
AI Governance.
No technical background required. Ideal for professionals seeking to understand AI鈥檚 foundations and business relevance.
This course is completely online, so there鈥檚 no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
More questions
Financial aid available,