This Specialization is intended for content creators, marketers, and digital entrepreneurs seeking to master AI-powered tools for research, planning, and content optimization. Through three courses, you will cover smart prompt engineering, audience research, content strategy, and SEO techniques using ChatGPT. Taught by marketing experts Kasia Pilch & LAMZ, this program prepares you to create high-impact content with clarity, efficiency, and reach.
Instructor bios in course descriptions!
Applied Learning Project
Across the Specialization, you鈥檒l complete three practical projects that put your new AI skills to work. In Course 1, you鈥檒l design a set of high-quality, reusable prompts tailored to your niche or brand, ensuring ChatGPT generates content in your style. In Course 2, you鈥檒l research your target audience, define a content avatar, and create a complete content plan that solves their real problems. In Course 3, you鈥檒l build an optimized content distribution system鈥攔epurposing long-form content into short-form pieces, generating SEO-rich titles and descriptions, and setting up an efficient publishing workflow. By applying your skills to real-world scenarios, you鈥檒l finish the Specialization with ready-to-use content strategies and AI systems that drive measurable results.