驴Sueles escuchar la palabra "marketing " a diario, pero no est谩s seguro de lo que realmente significa o por qu茅 una empresa lo necesita?, 驴Sabes que el marketing es importante para tu empresa, producto o servicio, pero no est谩s seguro de por d贸nde empezar?
Estrategia de marketing Specialization
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Estrategia de marketing Specialization
Desarrollar su estrategia de marketing. Los fundamentos de la investigaci贸n de mercado, el posicionamiento, el marketing mix y las campa帽as.
Instructors: Ramon Diaz-Bernardo
9,250 already enrolled
Included with 
Get in-depth knowledge of a subject
(473 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(473 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Product Lifecycle Management
- Data Collection
- Data Analysis
- Value Propositions
- Marketing Planning
- Market Research
- Case Studies
- Marketing
- Survey Creation
- Product Marketing
- Market Data
- Strategic Marketing
- Product Strategy
- Marketing Strategies
- Product Management
- Consumer Behaviour
- Marketing Communications
- Marketing Effectiveness
- Market Analysis
- Business Planning
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
16 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from IE Business School
Specialization - 5 course series
What you'll learn
Skills you'll gain
Category: Market Research
Category: Consumer Behaviour
Category: Research Design
Category: Experimentation
Category: Survey Creation
Category: Marketing Strategies
Category: Marketing Psychology
Category: Market Data
Category: B2B Sales
Category: Decision Making
Category: Data Analysis
Category: Data Collection
Category: Marketing
Category: Target Market
What you'll learn
Skills you'll gain
Category: Marketing Strategy and Techniques
Category: Market Analysis
Category: Value Propositions
Category: Target Market
Category: Marketing Planning
Category: Consumer Behaviour
Category: Product Marketing
Category: Brand Strategy
Category: Marketing
Category: Strategic Marketing
Category: Competitive Analysis
What you'll learn
Skills you'll gain
Category: Marketing Communications
Category: Promotional Strategies
Category: Product Lifecycle Management
Category: Product Strategy
Category: Marketing Channel
Category: Sales Strategy
Category: Price Negotiation
Category: Media Planning
Category: Product Management
Category: Marketing
Category: Advertising
Category: Marketing Planning
Category: Strategic Marketing
Category: Integrated Marketing Communications
What you'll learn
Skills you'll gain
Category: Marketing Budgets
Category: Marketing Effectiveness
Category: Marketing Strategies
Category: Marketing Planning
Category: Business Metrics
Category: Customer Analysis
Category: Competitive Analysis
Category: Marketing Management
Category: Analysis
Category: Brand Awareness
Category: Business Planning
Category: Business Strategies
Category: Marketing Communications
Category: Product Strategy
Category: Key Performance Indicators (KPIs)
Category: Market Analysis
Category: Customer Acquisition Management
Category: Smart Goals
Category: Brand Strategy
Category: Customer Retention
What you'll learn
Skills you'll gain
Category: Strategic Marketing
Category: Case Studies
Category: Consumer Behaviour
Category: Marketing Planning
Category: Hotels and Accommodations
Category: Target Market
Category: Product Marketing
Category: Return On Investment
Category: Marketing Strategy and Techniques
Category: Plan Execution
Category: Marketing Management
Category: Market Analysis
Category: Market Research
Category: Marketing Communications
Category: Marketing Effectiveness
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
This course is completely online, so there鈥檚 no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you鈥檙e automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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