Este Programa de Cursos Integrados tem como objetivodesenvolver suas habilidades para analisar consumidores, mercado e concorrentes para ajudar no processo da tomada de decis茫o estrat茅gia de Marketing.
Marketing e Data Science Specialization
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Marketing e Data Science Specialization
Como a ci锚ncia de dados colabora com o marketing. Desenvolva suas habilidades para analisar consumidores, mercados e concorrentes com base em dados.
Instructors: Andres Veloso
Included with 
Get in-depth knowledge of a subject
4.4
(6 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.4
(6 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Digital Marketing
- Target Market
- Data Analysis
- Analytics
- Customer Engagement
- Data-Driven Decision-Making
- E-Commerce
- Data Visualization Software
- Customer Analysis
- Market Analysis
- Key Performance Indicators (KPIs)
- Sales Strategy
- Marketing Strategy and Techniques
- Marketing
- Performance Measurement
- Strategic Marketing
- Marketing Strategies
- Time Series Analysis and Forecasting
- Marketing Analytics
- Consumer Behaviour
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
112 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Funda莽茫o Instituto de Administra莽茫o
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Target Market
Category: Marketing
Category: Strategic Marketing
Category: Market Data
Category: Value Propositions
Category: Marketing Analytics
Category: Marketing Strategy and Techniques
Category: Customer Insights
Category: Data-Driven Decision-Making
What you'll learn
Skills you'll gain
Category: Marketing Strategies
Category: Marketing Analytics
Category: Digital Marketing
Category: Key Performance Indicators (KPIs)
Category: Consumer Behaviour
Category: Performance Measurement
Category: Market Analysis
Category: Marketing
Category: E-Commerce
Category: Customer Insights
What you'll learn
Skills you'll gain
Category: Pandas (Python Package)
Category: Regression Analysis
Category: Artificial Neural Networks
Category: Predictive Modeling
Category: Analytics
Category: Data Visualization Software
Category: Market Research
Category: Statistical Analysis
Category: Key Performance Indicators (KPIs)
Category: Target Market
Category: Customer Engagement
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Decision Tree Learning
Category: Digital Advertising
Category: Sales Strategy
Category: Customer Analysis
What you'll learn
Skills you'll gain
Category: Data-Driven Decision-Making
Category: Cross Selling
Category: Time Series Analysis and Forecasting
Category: Python Programming
Category: Customer Analysis
Category: Key Performance Indicators (KPIs)
Category: Product Promotion
Category: Data Analysis
Category: Product Knowledge
Category: Marketing
Category: Marketing Strategies
Category: Data Visualization Software
Category: Market Analysis
Category: Marketing Analytics
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo depender谩 da sua disponibilidade. Recomendamos que voc锚 se dedique aos estudos diariamente, completando um m贸dulo a cada semana.
Para acompanhar este programa de cursos integrados, que 茅 destinado a alunos iniciantes no tema, n茫o h谩 necessidade de conhecimentos pr茅vios. Contudo, experi锚ncia em atuar em 谩reas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos est茫o dispostos, para facilitar o entendimento dos conceitos abordados.
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Financial aid available,