Este Programa de Cursos Integrados tem como objetivo oferecer uma vis茫o abrangente sobre os principais aspectos da pesquisa de mercado e como isso pode impactar a estrat茅gia de marketing de uma organiza莽茫o.
Pesquisa de Mercado e Estrat茅gia de Marketing Specialization
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Pesquisa de Mercado e Estrat茅gia de Marketing Specialization
Como pesquisa de mercado colabora com o marketing. Desenvolva suas habilidades de pesquisa de mercado para desenvolver estrat茅gias de marketing.
Instructors: Andres Veloso
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Get in-depth knowledge of a subject
4.9
(17 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.9
(17 reviews)
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Data Collection
- Predictive Modeling
- Strategic Decision-Making
- Market Research
- Marketing Management
- Forecasting
- Market Intelligence
- Survey Creation
- Marketing Strategies
- Data Analysis
- Data-Driven Decision-Making
- Market Analysis
- Marketing
- Exploratory Data Analysis
- Qualitative Research
- Strategic Marketing
- Quantitative Research
- Sampling (Statistics)
- Analysis
- Marketing Analytics
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
108 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Funda莽茫o Instituto de Administra莽茫o
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Digital Marketing
Category: Market Research
Category: Strategic Marketing
Category: Marketing Management
Category: Marketing Strategies
Category: A/B Testing
Category: Statistical Hypothesis Testing
Category: Data-Driven Decision-Making
Category: Marketing Analytics
Category: Target Market
Category: Market Intelligence
Category: Consumer Behaviour
Category: Customer Insights
What you'll learn
Skills you'll gain
Category: Qualitative Research
Category: Market Research
Category: Data Collection
Category: Surveys
Category: Marketing
Category: Focus Group
Category: Interviewing Skills
Category: Consumer Behaviour
Category: Presentations
Category: Research
Category: Research Methodologies
Category: Analysis
Category: Decision Making
What you'll learn
Skills you'll gain
Category: Quantitative Research
Category: Data Collection
Category: Market Research
Category: Sampling (Statistics)
Category: Data Analysis
Category: Research Methodologies
Category: Data Quality
Category: Statistical Analysis
Category: Survey Creation
What you'll learn
Skills you'll gain
Category: Quantitative Research
Category: Data Analysis
Category: Exploratory Data Analysis
Category: Statistical Analysis
Category: Correlation Analysis
Category: Forecasting
Category: Regression Analysis
Category: Predictive Modeling
Category: Strategic Decision-Making
Category: Customer Analysis
Category: Strategic Marketing
Category: Market Analysis
Category: Unsupervised Learning
Category: Variance Analysis
Category: Marketing Analytics
Category: Statistical Modeling
Category: Market Research
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo depender谩 da sua disponibilidade. Recomendamos que voc锚 se dedique aos estudos diariamente, completando um m贸dulo a cada semana.
Para acompanhar este programa de cursos integrados, que 茅 destinado a alunos iniciantes no tema, n茫o h谩 necessidade de conhecimentos pr茅vios. Contudo, experi锚ncia em atuar em 谩reas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos est茫o dispostos, para facilitar o entendimento dos conceitos abordados.
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Financial aid available,