Este Programa de Cursos Integrados tem como objetivodesenvolver suas habilidades para planejar e colocar em pr谩tica uma estrat茅gia de Marketing Digital considerando todos os aspectos relacionados com a conquista de clientes e participa莽茫o de mercado.
Planejamento Estrat茅gico de Marketing Digital Specialization
3 days left: Discover new skills with 30% off courses from industry experts. Save now.
Planejamento Estrat茅gico de Marketing Digital Specialization
Como o planejamento colabora com o marketing. Desenvolva suas habilidades para planejar e colocar em pr谩tica uma estrat茅gia de Marketing Digital.
Instructors: Kleber Oliveira
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Customer Insights
- Target Market
- Performance Analysis
- Customer experience strategy (CX)
- Content Strategy
- Return On Investment
- Marketing Strategies
- Key Performance Indicators (KPIs)
- Marketing
- Strategic Marketing
- Digital Marketing
- Consumer Behaviour
- Performance Measurement
- Media Planning
- Campaign Management
- Marketing Strategy and Techniques
- Marketing Analytics
- Advertising Campaigns
- Marketing Planning
- Marketing Effectiveness
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
96 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Funda莽茫o Instituto de Administra莽茫o
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Digital Marketing
Category: Target Audience
Category: Marketing Strategies
Category: Consumer Behaviour
Category: Integrated Marketing Communications
Category: Strategic Marketing
Category: Customer Insights
Category: Marketing Channel
Category: Marketing
Category: Brand Awareness
Category: Digital Advertising
Category: Marketing Planning
What you'll learn
Skills you'll gain
Category: Brand Strategy
Category: Target Market
Category: Storytelling
Category: Agile Methodology
Category: Consumer Behaviour
Category: Digital Marketing
Category: Customer experience strategy (CX)
Category: Content Strategy
Category: Marketing Strategy and Techniques
Category: Marketing
Category: Persona Development
Category: Customer Insights
What you'll learn
Skills you'll gain
Category: A/B Testing
Category: Marketing Analytics
Category: Marketing Channel
Category: Key Performance Indicators (KPIs)
Category: Marketing Strategies
Category: Digital Marketing
Category: Performance Analysis
Category: Automation
Category: Marketing Effectiveness
Category: Customer experience strategy (CX)
Category: Performance Measurement
Category: Marketing Automation
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Campaign Management
Category: Marketing Communications
Category: Target Audience
Category: Digital Marketing
Category: Marketing Analytics
Category: Advertising Campaigns
Category: Media Planning
Category: Marketing Effectiveness
Category: Return On Investment
Category: Product Lifecycle Management
Category: Customer Insights
Category: Marketing Planning
Category: Performance Reporting
Category: Marketing Strategies
Category: Customer Analysis
Category: Customer Engagement
Category: Customer experience improvement
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo depender谩 da sua disponibilidade. Recomendamos que voc锚 se dedique aos estudos diariamente, completando um m贸dulo a cada semana.
Para acompanhar este programa de cursos integrados, que 茅 destinado a alunos iniciantes no tema, n茫o h谩 necessidade de conhecimentos pr茅vios. Contudo, experi锚ncia em atuar em 谩reas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos est茫o dispostos, para facilitar o entendimento dos conceitos abordados.
More questions
Financial aid available,