Este programa est谩 dirigido a emprendedores, gerentes de marca y ejecutivos de negocio que buscan desarrollar una estrategia de marketing digital. En los tres cursos de la especializaci贸n se revisar谩 como implementar una estrategia digital, desde conocer el segmento al que est谩 dirigido el negocio, la planeaci贸n de la estrategia, as铆 como su medici贸n y retorno a la inversi贸n. Adem谩s, se revisar谩 m谩s acerca de la transformaci贸n y las tendencias del marketing digital en un contexto din谩mico, conectado y abierto. El adaptarse al cambio es de suma importancia en t茅rminos de estrategia de marketing digital y est谩 especializaci贸n muestra c贸mo se puede vivir y ganar en un mundo digital cada vez m谩s complejo.
Planificaci贸n y estrategia de marketing digital Specialization
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Planificaci贸n y estrategia de marketing digital Specialization
Vive y transforma tu estrategia de marketing digital. Desarrolla y transforma la estrategia de marketing digital de las empresas en el mundo actual.
Instructors: Jos茅 Ernesto Grimaldo Tijerina
2,461 already enrolled
Included with 
Get in-depth knowledge of a subject
(96 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(96 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Customer Acquisition Management
- Target Market
- Digital Marketing
- Brand Management
- Social Media Strategy
- Lead Generation
- Digital Media Strategy
- Customer Retention
- Content Strategy
- Search Engine Optimization
- Search Engine Marketing
- Web Analytics and SEO
- Digital Advertising
- Customer Engagement
- Content Marketing
- Social Media Marketing
- Marketing Communications
- Marketing Analytics
- Marketing Strategies
- Digital Transformation
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
45 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnol贸gico de Monterrey
Specialization - 3 course series
What you'll learn
Skills you'll gain
Category: Search Engine Optimization
Category: Digital Media Strategy
Category: Digital Advertising
Category: Market Research
Category: Target Market
Category: Web Analytics
Category: Customer Engagement
Category: Customer Retention
Category: Lead Generation
Category: Digital Marketing
Category: Cash Flows
Category: Customer experience strategy (CX)
Category: Marketing Strategies
Category: Customer Acquisition Management
What you'll learn
Skills you'll gain
Category: Search Engine Marketing
Category: Web Design and Development
Category: Search Engine Optimization
Category: Digital Marketing
Category: Social Media Strategy
Category: Event Management
Category: Content Strategy
Category: Email Marketing
Category: Digital Advertising
Category: Web Analytics and SEO
Category: Social Media Marketing
Category: Content Marketing
Category: Digital Communications
What you'll learn
Skills you'll gain
Category: Digital Marketing
Category: Brand Management
Category: Digital Transformation
Category: Consumer Behaviour
Category: Innovation
Category: Social Media Marketing
Category: Marketing Communications
Category: Digital Media Strategy
Category: Marketing Analytics
Category: Automation
Category: Business Marketing
Category: Marketing Strategies
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
No necesariamente, porque cada curso es independiente, pero al tomar los 3 cursos con una duraci贸n total de 60 horas, se genera un conocimiento integrador sobre los diferentes aspectos relacionados con el programa especializado de la planificaci贸n y estrategia de marketing digital. Los cursos pueden inscribirse de manera independiente.
Se obtendr谩 un certificado que acredita al participante que complet贸 un programa especializado de 3 cursos con una duraci贸n de 60 horas con algunos de los principales expertos en el ramo de la planificaci贸n y estrategia de marketing digital en el Tecnol贸gico de Monterrey.
Este programa est谩 dirigido a emprendedores, gerentes de marca y ejecutivos de negocio que buscan desarrollar una estrategia de marketing digital. En los tres cursos de la especializaci贸n se revisar谩 como implementar una estrategia digital, desde conocer el segmento al que est谩 dirigido el negocio, la planeaci贸n de la estrategia, as铆 como su medici贸n y retorno a la inversi贸n. Adem谩s, se revisar谩 m谩s acerca de la transformaci贸n y las tendencias del marketing digital en un contexto din谩mico, conectado y abierto. El adaptarse al cambio es de suma importancia en t茅rminos de estrategia de marketing digital y est谩 especializaci贸n muestra c贸mo se puede vivir y ganar en un mundo digital cada vez m谩s complejo.
More questions
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