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Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A woman stands outside using a smart phone.

What Is a Social Media Influencer? Types, Areas of Expertise, and More

Learn more about what social media influencers do, the types of brands available to pursue by follower count, areas you can build expertise in, and the pros and cons of this creative work.

August 22, 2023

Article

[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea, looking for examples of paid media.

What Is Paid Media?

Learn more about the different types of paid media, why it鈥檚 important to a successful marketing strategy, and how to effectively use it to reach your audience.

August 19, 2023

Article

[Featured image] A smiling person sits at a laptop with their dog shopping online.

What Is Brand Loyalty?

Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.

August 19, 2023

Article

[Featured Image] A woman stands outside using a smart phone.

What Is a Social Media Influencer? Types, Areas of Expertise, and More

Learn more about what social media influencers do, the types of brands available to pursue by follower count, areas you can build expertise in, and the pros and cons of this creative work.

August 22, 2023

Article

[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea, looking for examples of paid media.

What Is Paid Media?

Learn more about the different types of paid media, why it鈥檚 important to a successful marketing strategy, and how to effectively use it to reach your audience.

August 19, 2023

Article

Learn more about marketing

Status: Free Trial

University of Pennsylvania

Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Promotional Strategies, Market Opportunities, Consumer Behaviour

4.8
Rating, 4.8 out of 5 stars
13K reviews

Mixed 路 Course 路 1 - 3 Months

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
45K reviews

Beginner 路 Professional Certificate 路 3 - 6 Months

Status: Free Trial

University of London

Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

4.5
Rating, 4.5 out of 5 stars
446 reviews

Beginner 路 Specialization 路 3 - 6 Months

[Featured image] A person sitting in a cafe makes a purchase on a smartphone.

What Is a Buyer Persona?

Delve into your target audience using buyer personas鈥攔epresentations of your customers鈥攖o enhance your business鈥檚 marketing strategies with actionable insights.

August 19, 2023

Article

[Featured image] A podcaster reviews a product on their show, an example of earned media for the company they're promoting.

What Is Earned Media?

What is earned media, and why does it matter? Learn more about different types of earned media and how they contribute to business success.

July 22, 2023

Article

[Featured image] A person holds three brown packages in their arm while looking at their phone. They're standing in a living room.

What Is Customer Lifetime Value (CLV)?

Customer value is the total amount of revenue that any individual customer represents to a brand. Read more to learn why customer lifetime value is important and how to calculate it for yourself.

June 29, 2023

Article

[Featured Image] A group of salespeople discuss results showing a low churn rate for their company.

What Is Churn Rate?

Learn more about churn rate, why it鈥檚 important for digital marketers to know about it, and how to use it as part of an effective marketing strategy.

June 27, 2023

Article

[Featured image] The owner of a plant store sets up a Google Merchant Center account on a tablet.

How to Set up a Google Merchant Center Account

Learn how to showcase your products through Google searches by setting up and integrating a Google Merchant Center account for your business.

June 26, 2023

Article

[Featured image] An entrepreneur with a pottery business sets up their Google Business Profile on a laptop computer.

How to Set Up a Google Business Profile

Learn how to create a Google Business Profile, section by section, including how to request access to an existing business profile if it is your business.

June 24, 2023

Article

[Featured image] A person in a floral blouse sets up a dropshipping business on Shopify on their phone while sitting at a desk by a window.

How to Set Up Shopify Dropshipping

Learn about Shopify dropshipping, how to get started with your own dropshipping store, and how to choose your shop niche with our step-by-step guide.

June 17, 2023

Article

[Featured image]: Two people photographing clothing as part of their digital marketing campaign.

What Is Conversion Rate?

Learn more about conversion rate, why it鈥檚 an important digital marketing metric, and how to use it effectively in your digital marketing strategies.

June 16, 2023

Article

[Featured image] A person with a cell phone and a cup of coffee clicks on a pay-per-click advertisement while sitting in front of their laptop computer.

What Is Pay-Per-Click (PPC)?

Pay-per-click advertising helps you connect with qualified leads and only pay for results. Read more to learn the steps to creating a successful pay-per-click advertising campaign.

June 8, 2023

Article

[Featured image] A smiling person sits at a laptop with their dog shopping online.

What Is Brand Loyalty?

Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.

August 19, 2023

Article

[Featured image] A person sitting in a cafe makes a purchase on a smartphone.

What Is a Buyer Persona?

Delve into your target audience using buyer personas鈥攔epresentations of your customers鈥攖o enhance your business鈥檚 marketing strategies with actionable insights.

August 19, 2023

Article

[Featured image] A podcaster reviews a product on their show, an example of earned media for the company they're promoting.

What Is Earned Media?

What is earned media, and why does it matter? Learn more about different types of earned media and how they contribute to business success.

July 22, 2023

Article

[Featured image] A person holds three brown packages in their arm while looking at their phone. They're standing in a living room.

What Is Customer Lifetime Value (CLV)?

Customer value is the total amount of revenue that any individual customer represents to a brand. Read more to learn why customer lifetime value is important and how to calculate it for yourself.

June 29, 2023

Article

[Featured Image] A group of salespeople discuss results showing a low churn rate for their company.

What Is Churn Rate?

Learn more about churn rate, why it鈥檚 important for digital marketers to know about it, and how to use it as part of an effective marketing strategy.

June 27, 2023

Article

[Featured image] The owner of a plant store sets up a Google Merchant Center account on a tablet.

How to Set up a Google Merchant Center Account

Learn how to showcase your products through Google searches by setting up and integrating a Google Merchant Center account for your business.

June 26, 2023

Article

[Featured image] An entrepreneur with a pottery business sets up their Google Business Profile on a laptop computer.

How to Set Up a Google Business Profile

Learn how to create a Google Business Profile, section by section, including how to request access to an existing business profile if it is your business.

June 24, 2023

Article

[Featured image] A person in a floral blouse sets up a dropshipping business on Shopify on their phone while sitting at a desk by a window.

How to Set Up Shopify Dropshipping

Learn about Shopify dropshipping, how to get started with your own dropshipping store, and how to choose your shop niche with our step-by-step guide.

June 17, 2023

Article

[Featured image]: Two people photographing clothing as part of their digital marketing campaign.

What Is Conversion Rate?

Learn more about conversion rate, why it鈥檚 an important digital marketing metric, and how to use it effectively in your digital marketing strategies.

June 16, 2023

Article

[Featured image] A person with a cell phone and a cup of coffee clicks on a pay-per-click advertisement while sitting in front of their laptop computer.

What Is Pay-Per-Click (PPC)?

Pay-per-click advertising helps you connect with qualified leads and only pay for results. Read more to learn the steps to creating a successful pay-per-click advertising campaign.

June 8, 2023

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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