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Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured image] A marketing team discusses brand strategy in front of a whiteboard with sticky notes on it.

What Is a Brand Strategy? And How to Create One

Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.

March 19, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 19, 2022

Article

[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 26, 2022

Article

[Featured image] A marketing team discusses brand strategy in front of a whiteboard with sticky notes on it.

What Is a Brand Strategy? And How to Create One

Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.

March 19, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 19, 2022

Article

Learn more about marketing

Status: Free Trial

University of Pennsylvania

Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Market Opportunities, Consumer Behaviour

4.8
Rating, 4.8 out of 5 stars
13K reviews

Mixed 路 Course 路 1 - 3 Months

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
45K reviews

Beginner 路 Professional Certificate 路 3 - 6 Months

Status: Free Trial

University of London

Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

4.5
Rating, 4.5 out of 5 stars
446 reviews

Beginner 路 Specialization 路 3 - 6 Months

[Featured image] Two women and two men sit at a conference table discussing business marketing.

Your Guide to Small Business Marketing (+ Real Life Example)

Learn how to market your small business with this step-by-step overview.

February 26, 2022

Article

[Featured image] Two people wear over-ear headphones and record marketing podcasts on microphones.

10 Marketing Podcasts for Beginners and Pros: 2026 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 24, 2022

Article

[Featured Image] Social media manager teleconferencing with a client while sitting on a sofa with their laptop and an open notebook on the table in front of them.

Social Media Jobs: 6 Roles to Explore

Social media marketing is a critical part of any organization鈥檚 business strategy as it鈥檚 often the front line for communicating directly with new and potential consumers.

February 24, 2022

Article

[Featured image] A young brand manager with dark curly hair stands confidently. She holds an open laptop in one hand and leans on the other.

What Is a Brand Manager? Responsibilities, Skills, and Salary

Every business is a brand鈥攐r at least it has the potential to become one with the right guidance from a brand manager. Learn more about this savvy role, including how to get started.

February 24, 2022

Article

[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] Students and a teacher listening to another student present a talk about whether or not a marketing degree is worth it.

Is a Marketing Degree Worth It?

A marketing degree could mean job opportunities in an in-demand field.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 23, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 22, 2022

Article

[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 17, 2022

Article

[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 26, 2022

Article

[Featured image] Two women and two men sit at a conference table discussing business marketing.

Your Guide to Small Business Marketing (+ Real Life Example)

Learn how to market your small business with this step-by-step overview.

February 26, 2022

Article

[Featured image] Two people wear over-ear headphones and record marketing podcasts on microphones.

10 Marketing Podcasts for Beginners and Pros: 2026 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 24, 2022

Article

[Featured Image] Social media manager teleconferencing with a client while sitting on a sofa with their laptop and an open notebook on the table in front of them.

Social Media Jobs: 6 Roles to Explore

Social media marketing is a critical part of any organization鈥檚 business strategy as it鈥檚 often the front line for communicating directly with new and potential consumers.

February 24, 2022

Article

[Featured image] A young brand manager with dark curly hair stands confidently. She holds an open laptop in one hand and leans on the other.

What Is a Brand Manager? Responsibilities, Skills, and Salary

Every business is a brand鈥攐r at least it has the potential to become one with the right guidance from a brand manager. Learn more about this savvy role, including how to get started.

February 24, 2022

Article

[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] Students and a teacher listening to another student present a talk about whether or not a marketing degree is worth it.

Is a Marketing Degree Worth It?

A marketing degree could mean job opportunities in an in-demand field.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 23, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 22, 2022

Article

[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 17, 2022

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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