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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,503 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JA

Oct 25, 2023

I Completed this course recently and I have learned so many of the things which I didn't know. Really Good Learning experience as the material in the course is well designed and easy to get along.

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251 - 275 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By 賲丨賲丿 毓 賲 毓

Mar 26, 2025

丕賯賵賷 丿賵乇丞 鬲賲賰賳 丕賱賲爻賵賯 賲賳 賮賴賲 丕爻鬲乇丕鬲賷噩賷丕鬲 噩匕亘 丕賱毓賲賱丕亍 賵賰賷賮賷丞 丕賳卮丕亍 廿毓賱丕賳丕鬲 丕丨鬲乇丕賮賷丞 賵賮乇賷賯 賯賵賯賱 賰丕賳 亘丕乇毓丕 賵賲丨鬲乇賮丕 賮賷賴丕 卮賰乇丕 賱賱賲丿乇亘賷賳 毓賱賷 丕賱丿毓賲 .

By 陌rem 脰

Dec 25, 2024

It was very interactive, so I didn't get bored at all. And they give you every piece of knowledge you need to know about this topic. Thank you.

By Gm a

May 12, 2023

This course helped me develop great skills in different areas of Digital Marketing. Thank you Google and 糖心vlog官网观看 for this amazing opportunity!

By Amir

Nov 13, 2022

Really awesome but would've been better with more Content SEO insights of how best implementing keywords and SEO tactics on a blog for example.

By Moaz A

Oct 3, 2022

It was an amazing journey and Coach AK kept me motivated with his awesome in-depth teaching skills. He explanied every single topic in detail.

By Karla B

Mar 14, 2025

Sent铆 este curso m谩s dif铆cil que el primero, pero me encantaron las plantillas y ejemplos para practicar. Adem谩s me motiv贸 mucho el Coach AK.

By Brennan W

Aug 4, 2023

Great. Through this course I was able to gain the foundational knowledge necessary to enhance user experience by leveraging digital marketing.

By Kyaw S L

Aug 26, 2022

This course support me to understanding digital marketing insight. It is really eligilbe for professional digital marketing. Thanks for that.

By BRENORD O

May 2, 2025

Ce cours est fantastique! Il m'as permis de d茅velopper toute la confiance qu'il me fallait pour avancer dans le domaine du Marketing digital.

By Patty S

Jul 22, 2024

this course has taught me so much and has allowed me the ability to have conversations about possible improvements at my place of employment.

By Manini T

Aug 13, 2023

it is not an easy course that requires commitment throughout. SEO and broader SEM are eplained and applied satisfactorily. The end is sweet1

By Rahul P

Oct 27, 2024

This Course not only take you throught theroy, but also provides practice & related materials to enhance your skills. " Job ready skills" 馃憤

By Catherine

Jul 13, 2023

Each course builds upon the previous. This one had more practice activities that were very helpful in putting the information into context.

By Gladys B

Mar 16, 2023

The instructor is well versed in the topic, he's engaging and encouraging as well. I am glad I took this course and was able to complete it.

By Brenda C

Oct 10, 2022

Really enjoyed the course and the activity that was given. Help me enhance my learning by implementing what I'm learning to actually do it.

By Reza T

Oct 11, 2022

This is what you want, if you are looking for something fun and beneficial. It was designed to help us find a career of course. So, do it.

By Luz e c s

Sep 14, 2025

Excelente, muy completo y facil de enternder .. me gustarian algunas practicas, asi voy teniendo mas experiecnia y amplicando lo aprendido

By Rosa B C

Aug 1, 2025

Es un muy buen curso, la traducci贸n al Espa帽ol necesita un peque帽o pulido, pero la base de Ingl茅s es buen铆sima as铆 que es f谩cil de seguir.

By Amitabh S

Feb 27, 2025

This particular course has a lot of things to learn. One must go through this course for Google ads, SEO, and to learn about user persona.

By Jason B

Oct 20, 2023

Loved learning about creating a customer persona, marketing funnel, SEO, SEM, and display advertising! I'm ready to sell something online!

By Neha A M

Aug 27, 2025

The course was very engaging and included real life examples. The on-hand exercises were very helpful to understand concepts more deeply.

By Guadalupe V

Mar 27, 2025

Fue muy 煤til conocer los principios b谩sicos del SEO y SEM, adem谩s los anunacioa para atraer clientes a la tienda f铆sica y online. Gracias

By Sona S

Jun 13, 2024

Having completed Google's PM and now this I must say Coach AK was super helpful, He has a way to explain things that just stays with you.

By Fahim J

Oct 9, 2023

Its really an incredible journey so far to learning and understanding about digital marketing tools and tactics with real life scenarios.

By Leah S

Oct 28, 2022

Excellent introduction to SEO. Easy to follow and knowledable instuctor. Engaging user experience at at amazing price! Thanks so much