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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,503 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JA

Oct 25, 2023

I Completed this course recently and I have learned so many of the things which I didn't know. Really Good Learning experience as the material in the course is well designed and easy to get along.

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301 - 325 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By Lloyd C

Jun 28, 2022

Well, 5-star might seem abit extreme but this course is comprehensive at what it offers. i enjoyed it and learned a lot from it

By Muhammad S A

Jan 17, 2024

Very well planned course for the beginners. I am learn a lot regarding Search Engine Optimization and Search Engine marketing.

By Omkar P

Jan 29, 2023

Had a great time completing this course, loved all the sessions which were really very productive , Thank you so much 糖心vlog官网观看

By S. M S R

Oct 28, 2023

This course is very helpful to learn more about Customer Persona, SEO & SEM. Thanks, Google & 糖心vlog官网观看 for this opportunity.

By Mayank S

Jul 6, 2024

Happy to learn about SEO and SEM with such great explanation and looking forward to using what I have learned in real life.

By Abdullahi H

Apr 2, 2024

i enjoyed the time spent and learned so much, all thanks to the teachers and google. fantastic job. loved it. thank you all

By Azhar M

Oct 31, 2023

I already had Meta Certification but this course is best amongst all. A very helpful course to boost SEO and SEM knowledge.

By Anthony S

Jan 28, 2025

Vert informative and detailed. I truly learned alot about SEO and SEM and can't wait to implement the skills immediately.

By Bladimir C R

Oct 4, 2022

MUy bien, los conocimientos coherentes, precisos y actualizados segn煤 tendencias y herramientas actuales, muchas gracias.

By Trina A

Mar 6, 2023

This course was indeed a lot harder to digest. Trying to put together the terms and practices. It's a lot of information.

By Bernella V

Jul 28, 2024

this course taught me a lot of things i did not know, like to get from awareness to loyalty on the funnel and lots more.

By Santa L C M

Jul 31, 2023

I really liked it, best thing of the course is the teacher, great motivation and inspiron to continue. Very good value.

By Arthur Y

Aug 16, 2022

This is a great course. I've learned so much from his and the prior course. Looking forward to starting the next course.

By Kari T

Oct 11, 2022

This was a great course as part of the certificate. The instructors and other educators are engaging and entertaining.

By Miriam R A M

Jun 9, 2023

The practices tasks were better to set the knowledge like the coffee business. More practical better results learning.

By Michael W

Jan 27, 2023

So much information in this course! Customer Personas, marketing funnel, SEO and SEM. Worth the investment and time!!!

By Ho Q V

Oct 7, 2022

This is a great course. I have learned about marketing funnel, SEO, SEM. The course is presented clearly and in detail

By Muhammad U

Sep 23, 2022

A very detailed and comprehensive course on SEO, SEM and Social Media marketing. provides easy and detailed learning.

By Faiza

Jul 30, 2025

"A must for any digital marketer! I now understand how to truly connect with customers and build lasting engagement."

By Jacky K

Dec 5, 2023

very well explained and taught. everything is clear and explained with examples and slowly step by step to the point.

By samuel s

Oct 4, 2022

This a great course and an eye opener on how to engage with customers in digital marketing using the best approaches

By Abhinav J

Sep 8, 2022

Very Informative and easy to understand. Wonderful way to learn more about SEM and google Ads. Thnank you Coach AK.

By GIL A L

Mar 29, 2025

Aprend铆 y conoci terminos que no habia que existian y sobretodo detecto el potencial que tienen estos conocimientos.

By 袧邪褌邪谢褜褟 孝

Jan 5, 2025

I liked this course very much! The coach is amazing! It was very useful and practical. Thanks a lot for this course!

By CHARLA C

Jul 1, 2024

This was everything I hoped for...a lot of content, tough at times but worth the knowledge I acquired. Thanks Coach!