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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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701 - 725 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By aldian d

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Sep 20, 2023

amazing course with very best practice insight

By chinthaka w

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Sep 13, 2023

learn on Google ad i will use it at my compnay

By Enrique S

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Feb 19, 2023

So many insights, even if you have experience!

By Mindaye B

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Nov 23, 2022

Really awesome wow I am very excited right now

By Ecomerce S L

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Oct 4, 2022

thaks, i learnd several strategies for my job

By Anindya r

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Aug 27, 2022

The content of the course is industry focused.

By Issa B

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Aug 19, 2022

I enjoyed the outline of learning. Thank you

By MARIA C B D F

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May 1, 2025

otimo, e isso e uma boa oportunidade para nos

By Kimmo P

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Dec 11, 2023

Nice to learn about marketing at my own pace.

By Harish K

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Sep 23, 2023

it such a founder full course i learned a lot

By Chimdimma N

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Jun 4, 2023

It was an eye opening course. Thanks Coach Ak

By Timi J

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May 16, 2023

AK is the best. very encouraging and engaging

By Scott K

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Dec 28, 2022

Great class, I took away a lot of great info.

By Zipporah V

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Dec 21, 2022

This course was very thorough and insightful.

By Abdul Q M

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Dec 6, 2022

Excellent but need to improve it practically.

By Omar M

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Nov 7, 2022

easy and simple to learn, thank you coursera.

By Ance D

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Sep 16, 2022

Very useful and interesting, well described.

By samson a

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Jul 3, 2022

good and fun would recommend to give it a try

By chami c

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May 11, 2022

A very enlightening experience. Great course.

By Azucena B t

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Oct 16, 2025

Agradecida por todo el aprendizaje obtenido.

By ANG脡LICA R M

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Mar 18, 2025

excelente informaci贸n y explicaci贸n! Gracias

By MOHAMMED b Y

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Jul 2, 2024

Great to learn a lot about digital marketing

By Anjanette C

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Feb 11, 2024

Educational!! Helpful in gaining new skills.

By Ana L P S

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Oct 13, 2023

Great second part of this learning journey.

By Denis A

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Aug 25, 2023

Awesome course, and pretty detailed at that.