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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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801 - 825 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By Gomathy V R

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Oct 22, 2025

very informative for MBA students

By Rabia M

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Sep 16, 2025

Easy to learn. Easy to understand

By Anala R

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Jul 15, 2025

Highly recommended for beginners.

By Hirwa A C

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Oct 26, 2024

I liked it , and i was interested

By serkan 鈥� W

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Sep 21, 2024

Coach AK is the name of the game!

By Kelly T

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Jan 24, 2024

Very helpful in clarifying terms.

By Cecilia H

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Jan 4, 2024

Muy buen curso. Super recomendado

By Lydia N

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Dec 5, 2023

Well taught and engaging content.

By Gowri A G

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Oct 12, 2023

Good information to navigate next

By Cl谩udia G

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Jan 17, 2023

Very complete! Highly recommended

By Serban C

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Sep 30, 2022

Verry good course easy to follow

By Thad P

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Nov 18, 2023

loaded with valuable imformation

By Hannah P

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Nov 11, 2023

I love the hands on assignments!

By zainab r

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Jul 7, 2023

So helpful and its life changing

By Muhammad F

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Jan 19, 2023

arranged and delivered very well

By MARIA L S C

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Jan 7, 2023

Muy completo y de mucha utilidad

By Anzhi C

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Dec 10, 2022

that is the perfect course !!!!!

By Miranda S H

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Nov 8, 2022

So easy. Learn at your own pace.

By Emilie F

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Oct 21, 2022

Dcomplexe, difficult but amazing

By MUHAMMAD M J

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Oct 14, 2022

excellent work & Knowledgeable.

By Saad S

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Oct 10, 2022

excellent , i have learned alot

By Jan E

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Nov 6, 2024

Interesting informative course.

By olanrewaju o

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Sep 8, 2024

This course was very insightful

By Lordelyn B

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Aug 22, 2024

Learned o lot from this course.

By julio c u r

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Jul 26, 2024

He aprendido demasiado. Gracias