Este curso est谩 dirigido para due帽os de negocio, directores de empresas, freelancers o emprendedores que buscan aprender c贸mo sacar el mejor provecho al mundo digital para dar a conocer su oferta de servicios, productos o marca personal; mediante la implementaci贸n de una estrategia digital. En este segundo curso se obtiene un marco de referencia para el dise帽o de la estrategia y se describen con detalle las principales herramientas para utilizar y as铆 generar un plan maestro que permita iniciar su correcta implementaci贸n.
Conformando tu estrategia digital
Conformando tu estrategia digital
This course is part of Planificaci贸n y estrategia de marketing digital Specialization
Instructors: Mar铆a de los Angeles Ramos Solano
3,477 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(41 reviews)
Beginner level
No prior experience required
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Planificaci贸n y estrategia de marketing digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
El Primer elemento de tu estrategia digital es uno que ha evolucionado de manera constante desde la creaci贸n de Internet en los a帽os 90鈥檚 y que identificaremos como tu centro de operaciones digital, hablamos claro est谩, de tu sitio o p谩gina web. Los diferentes elementos de la estrategia digital que generar谩s en este curso giran en torno a estos sitios web, landing pages 贸 contenidos web; mediante ellos tu empresa podr谩 exponer a los prospectos o clientes visitantes las soluciones, atributos de servicios o productos; e inclusive ofrecer transacciones digitales. Como elementos de atracci贸n e interacci贸n utilizaremos las redes sociales y aplicaciones de mensajer铆a que complementar谩n los mensajes de tu empresa o marca y potencializar谩n la parrilla de contenidos generando visitas al sitio web de manera natural, o mediante estrategias de paga; as铆 como interacciones de valor donde el visitante, prospecto o cliente tendr谩 informaci贸n relevante para su etapa en la relaci贸n de experiencia con nuestra empresa.
What's included
2 videos13 readings4 assignments1 discussion prompt
La evoluci贸n de las comunicaciones ha vuelto realidad lo que antes solo la ciencia ficci贸n imaginaba comunicarse a la distancia en tiempo real, de manera escrita, con im谩genes y sonido o completamente en vivo. Nuestra estrategia digital considera estos elementos de alta interacci贸n como parte esencial de la comunicaci贸n actual, as铆 aprenderemos a implementar estas herramientas del marketing digital como los eventos online y el uso estrat茅gico de email. Dichas herramientas correctamente implementadas permitir谩n que la marca se vuelva a煤n m谩s cercana a su cliente objetivo y por consecuencia estar m谩s cerca de convertir prospectos en clientes satisfechos.
What's included
2 videos10 readings3 assignments1 discussion prompt
Imaginemos que tenemos dos vendedores frente a nosotros, con productos o servicios id茅nticos, mismo precio y mismas condiciones. Uno de ellos es un reconocido experto en su tema y desde hace alg煤n tiempo has le铆do sus publicaciones, el otro, un completo desconocido, 驴A qui茅n le comprar铆as? En nuestra estrategia digital debemos incluir elementos que nos permitan ir creando esa 鈥渞eputaci贸n鈥� de manera digital, en este tema revisaremos la creaci贸n de contenidos de forma estrat茅gica y sostenible, como apoyo fundamental a los diferentes objetivos del negocio.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Hemos llegado a la recta final de nuestro curso y a esta altura tenemos ya un buen marco de referencia para decidir d贸nde vamos a jugar y como vamos a ganar con nuestra estrategia digital. Como 煤ltimo tema revisaremos la importancia de trabajar con los buscadores web y c贸mo utilizar nuestros recursos digitales para generar el posicionamiento adecuado ante nuestro p煤blico objetivo.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructors
Instructor ratings
4.3 (5 ratings)Offered by
Explore more from Entrepreneurship
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
Learner reviews
4.8
41 reviews
- 5 stars
82.92%
- 4 stars
17.07%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 41
JG
5
Reviewed on May 2, 2023
Excelente informaci贸n acorde a las exigencias de esta nueva especializaci贸n
RR
5
Reviewed on May 18, 2024
El curso cuenta con temas relevantes y son explicados con mucho detalle y precisi贸n.
RF
5
Reviewed on Oct 24, 2024
Demasiado interesante todo, como realizar la pagina web, como medir resultados, SEO y SEM, Etc, muy buenos!
New to Entrepreneurship? Start here.
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. .
More questions
Financial aid available,