Este curso es el tercero de la especialidad de Marketing digital. Si llegaste hasta este punto eso quiere decir que te interesa mucho el marketing digital y que deseas integrarlo completamente a tu empresa o marca.
Impulsando la transformaci贸n del marketing digital
Impulsando la transformaci贸n del marketing digital
This course is part of Planificaci贸n y estrategia de marketing digital Specialization
Instructor: Gricel Deyanira Castillo Cant煤
4,471 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(78 reviews)
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
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Shareable certificate
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Assessments
15 assignments
Taught in Spanish
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This course is part of the Planificaci贸n y estrategia de marketing digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
El Marketing digital ha tenido que evolucionar o transformarse para adaptarse mejor a los nuevos consumidores. Cada vez el uso del Internet como medio de comunicaci贸n es m谩s com煤n. La estrategia del marketing digital en combinaci贸n con la estrategia de los negocios busca una mayor expansi贸n de la marca y beneficios para la empresa. Sin embargo, la transformaci贸n del marketing digital tambi茅n ha llevado a mayores retos para las empresas. En este primer tema vamos a abordar el concepto de transformaci贸n del marketing digital, as铆 como la estrategia de negocios y los retos relacionados.
What's included
2 videos13 readings4 assignments1 discussion prompt
Para llevar a cabo la ejecuci贸n del marketing digital se necesita establecer una estrategia. La estrategia debe ser disruptiva y aliada a los objetivos del negocio. En el mundo actual una buena estrategia de marketing digital debe utilizar la automatizaci贸n para poder analizar mejor los datos con los que se cuenta y tomar decisiones. Adem谩s de la automatizaci贸n, es aconsejable que las marcas sean gestionadas en la econom铆a digital con apoyo de las plataformas digitales que facilitan la comunicaci贸n y el intercambio de informaci贸n.
What's included
2 videos10 readings3 assignments1 discussion prompt
Para gestionar la estrategia del Marketing digital existen diversas herramientas que pudieran apoyar a las marcas, estas herramientas o TI esencial para los especialistas de marketing digital y an谩lisis del negocio se consideran a partir de su funcionalidad para reforzar las ventas. Adem谩s, existen indicadores que apoyan a las marcas a conocer si est谩 funcionando y como est谩 funcionando su estrategia de marketing digital, o si se deben hacer cambios.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Finalmente, para que una empresa pueda realizar una mejor gesti贸n de su marca desde la econom铆a digital debe considerar que la comunicaci贸n ha cambiado y tiene una influencia muy grande en la era digital. Aplicar diversas t茅cnicas de comunicaci贸n y comprender los cambios que se han originado para tener un mundo din谩mico y conectado son bases esenciales para vivir la transformaci贸n del Marketing digital.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
5.0 (7 ratings)Offered by
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KC
5
Reviewed on Jul 9, 2023
MUY BUENO, SUPER ENTENDIBLE Y CON MUCHA INFORMACION QUE APLICAR
HB
5
Reviewed on May 22, 2023
Que buen curso me alegro mucho aprender demasiado del marketing digital ya ten铆a un conocimiento y lo reforc茅 muchas gracias
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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