Este curso est谩 dirigido a emprendedores y empresarios de peque帽as y medianas empresas, as铆 como ejecutivos en 谩reas comerciales que busquen conocer los fundamentos y estrategias b谩sicas de la estrategia digital. El curso hace 茅nfasis en el uso de herramientas de comunicaci贸n en medios digitales en el contexto de situaciones que presentan desaf铆os espec铆ficos como el lanzamiento de un negocio o marca, o la superaci贸n de una crisis.
驴Qu茅 hacer con tu estrategia digital en tiempos de cambio?
驴Qu茅 hacer con tu estrategia digital en tiempos de cambio?
This course is part of Planificaci贸n y estrategia de marketing digital Specialization
Instructors: Sidney A. Ornelas S谩nchez
4,908 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.9
(112 reviews)
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
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Skills you'll gain
- Customer Retention
- Search Engine Optimization
- Digital Advertising
- Marketing Strategies
- Customer Relationship Building
- Customer Engagement
- Marketing Communications
- Lead Generation
- Target Market
- Web Analytics
- Digital Media Strategy
- Customer experience improvement
- Digital Marketing
- Customer Acquisition Management
- Cash Flows
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Planificaci贸n y estrategia de marketing digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
En este primer tema revisaremos la importancia de identificar claramente nuestro mercado meta. As铆 mismo conoceremos los elementos m谩s relevantes para crear mensajes que, adecu谩ndose a las caracter铆sticas del mercado, logren conexiones duraderas que ayuden a cumplir los objetivos comerciales de la empresa.
What's included
2 videos13 readings4 assignments1 discussion prompt
En este segundo tema analizaremos las herramientas para lograr generar una captaci贸n efectiva de prospectos utilizando nuestros canales digitales, as铆 como las estrategias para crear una vinculaci贸n efectiva con los clientes. De la misma manera, realizaremos un an谩lisis de los elementos clave para lograr que nuestros contactos en medios digitales se conviertan en ventas.
What's included
2 videos10 readings3 assignments1 discussion prompt
Bienvenido al tema tres: Generaci贸n de experiencia y lealtad donde para alcanzar el sue帽o de vender sin tener que buscar a los clientes y que los clientes vengan solos a buscarnos, debemos construir una m谩quina de generaci贸n de lealtad. Como estos dispositivos a煤n no se inventan, debemos construir el propio, para lo cual comenzaremos por comprender como crear una experiencia centrada en el cliente. Continuaremos por dimensionar el valor de cada cliente para la compa帽铆a y con ello el potencial de implementar esta estrategia. Para despu茅s definir un marco de referencia que nos habilite a generar esa lealtad en los clientes apoyados de elementos tecnol贸gicos y digitales.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
La cuarta fase de la estrategia digital en tiempos de cambios se llama fase econ贸mica. Despu茅s de seleccionar el mercado objetivo y elaborar el mensaje, dise帽ar la estrategia mediante la captura de prospectos y conversiones de ventas, as铆 como su ejecuci贸n, llegamos a la fase relacionada con el flujo de efectivo. En este tema se ver谩 la optimizaci贸n de los motores de b煤squeda y la publicidad en medios digitales con el fin de obtener un mayor recurso econ贸mico. Por 煤ltimo, se revisar谩 la anal铆tica en el contexto online y su importancia para la estrategia digital.
What's included
3 videos10 readings5 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
4.8 (19 ratings)Offered by
Explore more from Marketing
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
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Showing 3 of 112
JM
5
Reviewed on May 31, 2023
Muy entretenido, ameno, educativo y did谩ctico; aprend铆 mucho.
AY
5
Reviewed on Mar 30, 2023
En estos tiempos, donde el mercado esta globalizado, las estrategias digitales son herramientas que ayudan a desarrollar bien nuestras metas.
IG
5
Reviewed on Apr 20, 2023
Un excelente curso, me brindo la base necesaria para comprender muchos temas relacionado al marketing digital.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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