Este curso profundiza en las estrategias fundamentales que impulsan la creaci贸n de contenido y la conexi贸n con las audiencias en la industria de los medios deportivos. El alumnado aprender谩 a construir narrativas emocionales, fortalecer el engagement con los aficionados y adaptar los mensajes a audiencias globales y diversos perfiles. El curso destaca el papel de las redes sociales, herramientas para construir comunidades digitales y enfoques para mantener la interacci贸n a largo plazo.
Estrategias y enfoques en los medios deportivos
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Estrategias y enfoques en los medios deportivos
This course is part of Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Dise帽ar estrategias de contenido para conectar con audiencias globales.
Construir comunidades digitales y potenciar el engagement.
Gestionar patrocinios, colaboraciones y venta de derechos audiovisuales.
Skills you'll gain
- Target Audience
- Advertising
- Strategic Partnership
- Media Relations
- Video Production
- Strategic Communication
- Social Media Strategy
- Community Development
- Paid media
- Target Market
- Planning
- Brand Management
- Crisis Management
- Social Media Marketing
- Social Media
- Revenue Management
- Content Creation
- Content Strategy
- Storytelling
- Negotiation
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Aprende el arte y la ciencia detr谩s de la creaci贸n de contenido poderoso en medios deportivos. Este m贸dulo explora t茅cnicas de narraci贸n, conexi贸n emocional, reportajes en vivo y estrategias de localizaci贸n global que involucran a los aficionados y maximizan el impacto en audiencias diversas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explora el papel esencial de las redes sociales en el deporte. Este m贸dulo revela c贸mo aprovechar las plataformas y herramientas en tiempo real para crear comunidades s贸lidas, impulsar el compromiso y utilizar la narraci贸n y el an谩lisis para desarrollar una presencia aut茅ntica en l铆nea.
What's included
4 videos2 readings2 assignments1 discussion prompt
Descubre c贸mo la publicidad, las alianzas y los patrocinios revolucionan el compromiso de los aficionados y crean valor para todos los actores. A trav茅s de principios fundamentales y estudios de caso innovadores, aprender谩s a construir colaboraciones beneficiosas para ambas partes y a ofrecer experiencias de marca inmersivas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Sum茅rgete en el motor comercial de los medios deportivos. Este m贸dulo cubre el ecosistema y la creaci贸n de valor de los derechos medi谩ticos, la evoluci贸n de la venta de derechos y las estrategias detr谩s de los procesos de licitaci贸n exitosos y la agrupaci贸n de derechos, prepar谩ndote para maximizar el valor en un mercado que cambia r谩pidamente.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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