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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1976 - 2000 of 6,440 Reviews for Foundations of Digital Marketing and E-commerce

By Rose M E

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Oct 22, 2022

this course was a great insight on the path that i am currently on thank you.

By Godwin U

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Oct 19, 2022

The breakdown for each topic was excellently expressed for easy comprehension.

By Adiel M

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Oct 10, 2022

amazing course i love every bit of it and how simple it was put to understand

By William M

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Sep 23, 2022

The course has introduced me to the world of digital marketing and e-commerce

By Berti R G

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Sep 13, 2022

A great course for me who switching career. Thanks for providing this course.

By Muhammad M S A

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Aug 12, 2022

Its excellent journey of basic learning about Digital Marketing and E-commerce

By Aashiqe R

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Aug 1, 2022

Super easy to understand, covers all the concepts that a beginner should know!

By Malik A

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Jul 23, 2022

the best help for the beginners ever to start their career..highly appreciated

By Pratham A

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May 25, 2025

It was a very good course for foundations of e commerce and digital marketing

By Katerina M

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Feb 19, 2025

Very clearly and comprehensively explained! The best course I have ever done!

By Afrideen P

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Dec 22, 2024

it gave me lot of knowledge about digital marketing . i will use it my career

By Anne K H

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Sep 28, 2024

So information dense! So informative! A must see for marketers at all levels!

By Yira G

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Jun 6, 2023

I enjoyed every bit of the course. The simplicity of the material was superb.

By Ivan D L F

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May 13, 2023

I loved all the information and the way how instructors give to us! thank you

By Jun T

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Mar 13, 2023

Useful and insightful for those who wants to pick up digital marketing skill.

By Caleb A

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Mar 3, 2023

A good start for anybody thinking of going into Digital Marketing. THUMBS UP!

By SYED Z I

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Dec 20, 2022

I learned so much and developed a strong base knowledge of digital marketing.

By Claudine B C T

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Dec 11, 2022

i have learned a lot and thankful for this course excited for the course 2 馃槉

By Kanishk R

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Nov 7, 2022

It has motivated and granted me the confidence that I lacked.

Sincere Thanks.

By Martinez M A P

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Oct 18, 2022

i like the examples of this course it really makes it silple for me to learn

By Adam F

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Sep 3, 2022

Great content and overview of the Digital Marketing and E-commerce landscape.

By HeyitsLizzy!

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Mar 6, 2025

I learned a lot of new information, and I found it to be not too challenging

By Eko H

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Feb 27, 2025

Pelatihan ini menambah wawasan saya tentang pemasaran digital dan e-commerce

By Fahad M

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Jan 29, 2025

the course was interestfull but i'h'nt earn whith my certificate please help

By H茅ctor U A P

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Jul 31, 2024

muy buen curso, bastante completo, y entendible por su contenido multimedia.