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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,954 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2076 - 2100 of 6,440 Reviews for Foundations of Digital Marketing and E-commerce

By Haitham A

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Aug 29, 2022

very good course with lote of usfeul information with easy mothod to learn

By Janete S P

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Jun 18, 2025

Curso Excelente! Com certeza contribuir谩 para minha pr谩tica profissional.

By Wh铆tn茅y M A

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Mar 15, 2025

Had a wonderful time doing this course! Hopefully it lands me a job soon.

By Mohammad R

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Mar 9, 2025

very tough course it require lot of foucs and dedication to stay on track

By SAMARJEET R

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Feb 20, 2025

it was an amazing experience, each and every concept was crystal cleared.

By Merit A K U

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Dec 19, 2024

great course to learn about digital marketing and E -commerce to beginner

By The S S

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Aug 28, 2024

I love this Course. thanks to faith leads university for this opportunity

By Thoon N N

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Jul 31, 2024

it is very helpful for us because we can learn work from home very easily

By Habib A Q

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Feb 26, 2024

If you want to upgrade your market knowledge, enroll you won't regret it.

By Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce

By PureGrace O

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Sep 1, 2023

A very practical course that opens you up to the world of intentionality.

By Ximena P

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Aug 30, 2023

excelente curso con conceptos b谩sicos Sobre marketing Digital & ecommerce

By Fashida B J

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Aug 5, 2023

Its an awesome experience to learn about digital marketing and e-commerce

By Amardip B

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Jun 18, 2023

Excellent course to start the journey of digital marketing. Learnt a lot.

By Fazil Z

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May 25, 2023

Valuable knowledge. Need to re-read and study again, too many information

By Abdul K

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May 13, 2023

It's a good introduction and sets up a nice foundation for the beginners.

By CHERIF I

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Feb 24, 2023

Le cours est parfait, et tr猫s bien structur茅 , je le recommande vivement!

By Naoui B

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Jan 6, 2023

It's a great course where I was able to benefit from valuable information

By MD M I

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Oct 17, 2022

Great course for a beginner. Explain the basic concept clearly & simply.

By Kristen p o

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Sep 30, 2022

it was wonderful begining and i can't wait to dive into the next course.

By Eibeth N

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Sep 22, 2022

Maravilloso, muy pr谩ctico y f谩cil de seguir el ritmo. S煤per recomendado.

By Geofrey M

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Aug 17, 2022

I really learnt a lot from this course and I,m thankful to the whole team

By Muthyala h s

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Aug 2, 2022

excellent one to go throw the basics and time bond in learning the course

By Jan K

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Jul 13, 2022

Muy completo, abarca todo y funda base solida para los cursos que vienen.

By Jieyi L

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Jun 16, 2022

This is a very short course but you absolutely can learn SO MUCH from it.