Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campa帽a publicitaria en un brief creativo para trabajar con los equipos de dise帽o, y comprende la forma en que las pol铆ticas de privacidad pueden afectar los anuncios. Completa el curso con un proyecto donde producir谩s un brief creativo con activos para entregar a un equipo de dise帽o en una campa帽a publicitaria. Tambi茅n crear谩s tu primer anuncio en redes sociales.
Fundamentos de la publicidad en redes sociales
Fundamentos de la publicidad en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Daniel Kob
9,913 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(195 reviews)
Beginner level
Recommended experience
Flexible schedule
9 hours to complete
Learn at your own pace
99%
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What you'll learn
C贸mo evaluar en qu茅 plataformas se pueden ejecutar las campa帽as publicitarias en redes sociales y cu谩les son las caracter铆sticas de un anuncio
C贸mo crear recursos visuales y escritos atractivos y efectivos para los anuncios en redes sociales
Desarrollar un anuncio directamente desde una p谩gina comercial de Facebook y una cuenta profesional de Instagram
Redactar un brief creativo y crear un anuncio en redes sociales
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
There are 5 modules in this course
En la semana 1, aprender谩s por qu茅 y cu谩ndo debes invertir en publicidad paga, as铆 como los cinco componentes que conforman un anuncio pago en redes sociales.
What's included
13 videos6 readings2 assignments2 discussion prompts
En la semana 2, aprender谩s a crear un anuncio efectivo en redes sociales de manera independiente y en colaboraci贸n con un equipo interno o externo.
What's included
7 videos3 readings2 assignments1 discussion prompt
Esta semana aprender谩s de qu茅 se tratan la publicidad basada en datos y los formatos de datos comunes, y c贸mo se recopilan los datos. Tambi茅n aprender谩s sobre privacidad del usuario, c贸mo se protege y las reglas que los anunciantes deben cumplir.
What's included
10 videos2 assignments1 discussion prompt
Esta semana aprender谩s a crear una campa帽a publicitaria desde tu p谩gina comercial de Facebook, y a crear una campa帽a desde tu cuenta profesional de Instagram y en historias de Instagram.
What's included
9 videos1 reading2 assignments
Esta semana aplicar谩s todo lo que aprendiste en este curso. Tendr谩s que redactar un brief creativo y producir un anuncio de acuerdo con este brief.
What's included
2 videos1 reading1 peer review1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.9 (35 ratings)Offered by
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RA
5
Reviewed on Nov 30, 2022
Ampli贸 mi panorama acerca de la publicidad en META
EM
5
Reviewed on Jun 8, 2022
Me ha servido de mucha ayuda, inclusive he adquirido nuevos conocimientos que antes no contaba
ML
5
Reviewed on May 1, 2023
Un curso con las principales herramientas para comenzar a publicitar en redes sociales.
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Frequently asked questions
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