Este curso aborda os conceitos b谩sicos do marketing de m铆dias sociais. Voc锚 aprender谩 sobre o escopo do marketing de m铆dias sociais, incluindo sua hist贸ria e os diferentes canais de m铆dia social. Voc锚 aprender谩 a selecionar um canal de m铆dia social que atenda 脿s suas necessidades, definir metas e m茅tricas de sucesso e descobrir quem 茅 seu p煤blico-alvo. Ao final deste curso, voc锚 ser谩 capaz de:
Introdu莽茫o ao marketing de m铆dias sociais
Introdu莽茫o ao marketing de m铆dias sociais
This course is part of Marketing de M铆dias Sociais do Meta Professional Certificate
Instructor: Anke Audenaert
2,473 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(40 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 15 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Entender o ambiente do marketing tradicional, do marketing digital e de m铆dias sociais
Entender as principais plataformas de m铆dia social, como funcionam e o papel dessas plataformas no marketing
Criar metas SMART, identificar KPIs e definir o p煤blico-alvo e a jornada do cliente
Escolher as plataformas de m铆dia social certas e aprender a criar pol铆ticas de m铆dia social
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Portuguese (Brazil)
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This course is part of the Marketing de M铆dias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Share it on social media and in your performance review
There are 5 modules in this course
Esta semana, voc锚 ter谩 uma introdu莽茫o ao programa do Certificado Profissional de Marketing de M铆dias Sociais do Facebook, seguida de uma introdu莽茫o ao marketing e ao marketing de m铆dias sociais. Voc锚 tamb茅m descobrir谩 como as empresas usam as redes sociais e ter谩 uma vis茫o geral b谩sica do panorama das m铆dias sociais.
What's included
14 videos7 readings2 assignments1 app item3 discussion prompts
Na segunda semana, voc锚 aprender谩 as particularidades de algumas das principais plataformas de m铆dias sociais, bem como as diferen莽as entre como as pessoas e as empresas podem us谩-las e como as usam na pr谩tica.
What's included
13 videos2 readings2 assignments1 discussion prompt
Na terceira semana, voc锚 desenvolver谩 duas habilidades fundamentais para um profissional de marketing: definir metas SMART e os indicadores-chave de desempenho (KPIs). Esses s茫o os componentes principais na constru莽茫o de uma campanha de marketing, n茫o importa em qual plataforma. No final da semana, voc锚 concluir谩 seu primeiro projeto e aplicar谩 o que aprendeu em um cen谩rio real.
What's included
6 videos3 readings2 assignments1 peer review
Esta semana, voc锚 se concentrar谩 no desenvolvimento de uma persona do p煤blico-alvo e da jornada do cliente. Essa base para qualquer campanha de marketing aplica o que voc锚 aprendeu na semana passada sobre metas e os indicadores-chave de desempenho. Ao final da semana, voc锚 ter谩 um projeto para construir sua pr贸pria persona de p煤blico-alvo e jornada de cliente.
What's included
6 videos4 readings2 assignments1 peer review1 discussion prompt
Esta semana, encerraremos o curso com foco na sele莽茫o cuidadosa da plataforma de m铆dia social apropriada com base no p煤blico-alvo. Al茅m disso, voc锚 aprender谩 a criar e gerenciar uma pol铆tica de uso de m铆dia social.
What's included
8 videos2 readings2 assignments
Instructor
Instructor ratings
4.9 (13 ratings)Offered by
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JB
5
Reviewed on Jun 17, 2021
Me elucidou de forma bem objetiva o "mar" de m铆dias sociais que n贸s profissionais de marketing temos a desbravar para atingir nossos objetivos.
SB
5
Reviewed on Jan 23, 2024
Didat铆ca extrordin谩ria! Tudo que eu precisa para entender como trabalhar com midias sociais! Parab茅ns ao idealizadores deste trabalho incr铆vel.
IL
5
Reviewed on Nov 10, 2024
Excelente! Desafiador, aprendi muito nesse primeiro curso. Espero continuar aprendendo ainda mais.
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