Este curso examina detalhadamente a publicidade paga nas m铆dias sociais. Saiba como come莽ar a fazer propaganda em plataformas como Facebook e Instagram por meio de an煤ncios eficazes. Aprenda a trabalhar com equipes de cria莽茫o para captar a ess锚ncia da sua campanha em um briefing de cria莽茫o e entenda como as pol铆ticas de privacidade podem afetar seus an煤ncios. Para concluir o curso, voc锚 far谩 um projeto em que dever谩 elaborar um briefing de cria莽茫o com o material que voc锚 entregaria a uma equipe de cria莽茫o para produzir sua campanha de an煤ncios. Al茅m disso, voc锚 criar谩 seu primeiro an煤ncio em m铆dias sociais.
Princ铆pios b谩sicos da publicidade em m铆dias sociais
Princ铆pios b谩sicos da publicidade em m铆dias sociais
This course is part of Marketing de M铆dias Sociais do Meta Professional Certificate
Instructor: Daniel Kob
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Como avaliar em quais plataformas veicular campanhas e o que torna um an煤ncio eficaz
Como produzir textos e recursos visuais interessantes para os an煤ncios em m铆dias sociais
Criar um an煤ncio diretamente na sua p谩gina comercial do Facebook e conta comercial do Instagram
Escrever um briefing de cria莽茫o e criar um an煤ncio para publicar nas m铆dias sociais
Skills you'll gain
- Online Advertising
- Social Media Content
- Social Media Marketing
- Advertising
- Social Media Campaigns
- Regulation and Legal Compliance
- Target Audience
- Advertising Campaigns
- Marketing
- Personally Identifiable Information
- Paid media
- Copywriting
- Digital Advertising
- Social Media
- Content Creation
- Information Privacy
- General Data Protection Regulation (GDPR)
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing de M铆dias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
There are 5 modules in this course
Na semana 1, voc锚 aprender谩 por que e quando investir em publicidade paga, bem como os cinco componentes que constituem um an煤ncio pago nas m铆dias sociais.
What's included
13 videos6 readings2 assignments2 discussion prompts
Na semana 2, voc锚 aprender谩 a criar um an煤ncio eficaz em m铆dias sociais individualmente e com uma equipe externa ou interna.
What's included
7 videos3 readings2 assignments1 discussion prompt
Esta semana, voc锚 aprender谩 o que 茅 publicidade baseada em dados, formatos de dados comuns e como os dados s茫o coletados. Voc锚 tamb茅m aprender谩 sobre privacidade do usu谩rio, como ela 茅 protegida e as regras que os anunciantes devem seguir.
What's included
10 videos2 assignments1 discussion prompt
Esta semana, voc锚 aprender谩 a criar uma campanha de an煤ncios na p谩gina comercial do Facebook e uma campanha na conta comercial do Instagram e no Instagram Stories.
What's included
9 videos1 reading2 assignments
Esta semana, voc锚 aplicar谩 tudo o que aprendeu neste curso para escrever um briefing de cria莽茫o e produzir um an煤ncio baseado nele.
What's included
2 videos1 reading1 peer review1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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