En este curso, conocer谩s la importancia de la estrategia en cualquier tipo de organizaci贸n; diferenciar谩s los modelos conductuales que se aplican en diferentes pa铆ses, qui茅nes son sus principales actores y los intereses que tienen en una empresa. Partir谩s de la planeaci贸n estrat茅gica para materializar tu idea de negocio, a trav茅s de la misi贸n, visi贸n, valores y objetivos. Identificar谩s la idea diferenciadora de tu empresa o idea de negocio, lo cual la har谩 煤nica del resto. Leer谩s las se帽ales internas y externas del entorno para poder reaccionar a tiempo ante los factores que afectan a tu empresa.
Introducci贸n a la estrategia
Introducci贸n a la estrategia
This course is part of Fundamentos Estrat茅gicos Empresariales Specialization
Instructor: Norman Wolf del Valle
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Skills you'll gain
- New Business Development
- Organizational Structure
- Organizational Strategy
- Environmental Social And Corporate Governance (ESG)
- Market Analysis
- Corporate Sustainability
- Business Planning
- Strategic Leadership
- Business Modeling
- Stakeholder Management
- Business
- Business Management
- Strategic Thinking
- Analysis
- Competitive Analysis
- Business Strategy
- Business Administration
- Entrepreneurship
- Corporate Strategy
- Governance
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Assessments
1 assignment
Taught in Spanish
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This course is part of the Fundamentos Estrat茅gicos Empresariales Specialization
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There are 5 modules in this course
En este m贸dulo, desarrollar谩s el concepto de gobierno corporativo y comprender谩s la importancia que hoy en d铆a tiene para el comportamiento de las corporaciones. Analizar谩s los pilares que sostienen este nuevo sistema como la responsabilidad corporativa, social y ambiental y el dominio del negocio. Se presentan los modelos conductuales shareholder y stakeholder, los elementos que integran estos sistemas, as铆 como caracter铆sticas, objetivos y sus alcances. Por lo que, al finalizar este m贸dulo, identificar谩s los dos principales modelos de gobierno corporativo, con la finalidad de que enlistes los principales stakeholders de tu organizaci贸n.
What's included
2 videos2 readings
Abordaremos conceptos b谩sicos para la planeaci贸n estrat茅gica de una organizaci贸n: misi贸n, visi贸n, objetivos y valores. Se define y ejemplifica el modelo de planeaci贸n japon茅s 鈥淗oshin Kanri鈥� y se explica su relaci贸n con otros modelos de planeaci贸n estrat茅gica. Se mencionan tres diferentes ejemplos reales de planeaci贸n estrat茅gica y su alineaci贸n entre misi贸n, visi贸n y valores. Por tanto, al finalizar el m贸dulo enunciar谩s la misi贸n, visi贸n y valores de tu empresa o idea de negocio.
What's included
7 videos1 peer review
En este m贸dulo, conocer谩s algunas herramientas que te permitir谩n analizar el entorno en el que una organizaci贸n se desenvuelve, las cuales son: la matriz FODA, (Fortalezas, Oportunidades, Debilidades y Amenazas); el an谩lisis de las cinco fuerzas de Porter; el an谩lisis pol铆tico, econ贸mico, social y tecnol贸gico, como herramienta que orienta e identifica los factores del ambiente externo que pueden alterar el comportamiento de una organizaci贸n. Al finalizar el m贸dulo, analizar谩s los factores internos y externos que influyen en el desenvolvimiento de una empresa, as铆 como la influencia del ambiente pol铆tico, econ贸mico, social y tecnol贸gico en la organizaci贸n.
What's included
3 videos1 reading2 peer reviews
En el m贸dulo, revisar谩s los tipos de estructura organizacional m谩s recurrentes. Se presenta el organigrama y su importancia en las empresas, las diferentes clasificaciones y su aplicaci贸n como herramienta para identificar qu茅 谩reas son fundamentales y qu茅 rol juega para la asignaci贸n de funciones. Se explica la funci贸n que desempe帽a la descripci贸n de puestos como herramienta administrativa. Al finalizar el m贸dulo, crear谩s la estructura funcional de tu empresa o idea de negocio a partir de definir el tipo de organizaci贸n.
What's included
2 videos1 assignment1 peer review
En este m贸dulo, producir谩s un documento que ser谩 la base para identificar la planeaci贸n estrat茅gica y la estructura organizacional de tu empresa o idea de negocio.
What's included
1 video1 peer review
Instructor
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Showing 3 of 521
MR
5
Reviewed on Jun 1, 2016
YA CASI EN TERMINO DL CURSO... ME PARECIO EXELENTE MODELO PARA LAS PERSONAS QUE TRABAJAMOS Y NO PODEMOS IR A UNA AULA A CAPACITARNOS M脕S ....
GG
5
Reviewed on Jun 13, 2019
Muy claros los temas y las actividades sumamente did谩cticas, los actividades extra como pel铆culas, videos etc. ampl铆an de manera interesante el panorama general de los temas vistos en el curso.
CO
5
Reviewed on Mar 12, 2019
Muy buen curso para introducirte a la Estrategia y Planificaci贸n de empresas, curso completo, el profesor sabe explicar bien todos los temas, lo recomiendo!
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