El estudio de mercado nos ayuda a identificar y definir oportunidades y problemas de mercado, para generar y evaluar estrategias de promoci贸n y venta de los productos y/o servicios de tu empresa o idea de negocio, y a su vez mejorar la relaci贸n que existe entre la empresa y sus clientes, consumidores, proveedores, etc.
Introducci贸n al mercado
Introducci贸n al mercado
This course is part of Fundamentos Estrat茅gicos Empresariales Specialization
Instructor: Samira Barbosa Vel谩zquez
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12 hours to complete
3 weeks at 4 hours a week
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This course is part of the Fundamentos Estrat茅gicos Empresariales Specialization
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There are 5 modules in this course
En este m贸dulo visualizar谩s los componentes que dan sentido a la mercadotecnia, los aspectos claves, la alineaci贸n de los objetivos y consecuci贸n de resultados en la empresa.Adem谩s revisar谩s los criterios para realizar la segmentaci贸n de mercado.Por 煤ltimo analizar谩s las acciones para definir el plan de mercadotecnia.
What's included
2 videos5 readings
En este m贸dulo contar谩s con informaci贸n que te ayudar谩 a mejorar las estrategias de mercadotecnia. Para planear efectivamente dando un rumbo coherente a la organizaci贸n y tener una visi贸n clara de hacia d贸nde quieres ir, desarrollando planes acordes con los objetivos de la empresa.
What's included
5 videos4 readings1 peer review
En este m贸dulo, conocer谩s los aspectos del Marketing Mix que te ayudar谩n a establecer una estrategia id贸nea del lanzamiento de tu producto complement谩ndose para alinear con los objetivos comerciales de la empresa, estas variables son las 4`ps; producto, Precio, Plaza y Promoci贸n. Adem谩s de tomar en cuanto las 3`s p adicionales, personas, proceso y pruebas.
What's included
1 video1 reading1 peer review
En este m贸dulo, definir谩s en conjunto 驴Cu谩nto? Y 驴C贸mo? Gastar y priorizar los rubros donde se destinar谩n los principales montos. Y el seguimiento puntual de cada uno en referencia a lo que hayas establecido dentro del lanzamiento de tu producto, para garantizar el 茅xito de los objetivos planteados.
What's included
2 videos2 readings
En este m贸dulo, preparar谩s un documento o Resumen Ejecutivo como resultado de tu investigaci贸n y definici贸n de producto y mercado Meta. Aprender谩s a identificar el segmento o mercado objetivo al que va dirigido tu producto o servicio, estableciendo el m茅todo de an谩lisis del mercado, las herramientas para conocer las preferencias, conductas y necesidades de los consumidores. Establecer谩s mediante el Marketing Mix el producto, (dise帽o, empaque, etc), el precio, la regi贸n en donde se distribuir谩n y vender谩 el producto o servicio y como lo dar谩s a conocer. Adicionalmente de establecer el presupuesto necesario para su lanzamiento contando con un Plan de Mercadotencia.
What's included
1 video1 reading1 peer review
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