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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,806 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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326 - 350 of 1,036 Reviews for Market Research and Consumer Behavior

By Bayram F B

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Jul 20, 2020

Learning is easy with the course ::)

By CHITIKINA V

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Nov 6, 2018

the learning in overall is very good

By Divya B

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May 29, 2017

Explaining from example is important

By Dr. P S

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Jul 6, 2022

Course content were good and useful

By Rafael M

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Aug 2, 2020

Excelente curso, muy bien explicado

By Mirza A

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Jul 10, 2020

Little tough but interesting course

By Neralla K S L B

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Jul 1, 2020

Very informative and understandable

By Patricia R M I

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Jun 26, 2020

Very Good course you actually learn

By Hilal A

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May 7, 2020

it is formative and its good course

By Amit G

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Apr 17, 2020

great learning experience thank you

By Rakesh C

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Apr 13, 2020

Quality content and on point topics

By Alejandra U

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Aug 8, 2022

Great classes, with great examples

By Ayush A

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Jul 26, 2021

excellent course, very informative

By Khalid n

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May 2, 2021

I love everything about the course

By Amrita S

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Apr 9, 2021

This is a super informative course

By A P

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Aug 17, 2020

Very useful and easy to understand

By Jose M C S

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May 2, 2020

Very Clear, easy to apply at work!

By Lutokhin M

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Jan 9, 2018

So interesting and helpful course!

By Sabrina G

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Jul 7, 2017

Many information and a good basic!

By RATHOD V H

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Jul 12, 2021

very nice and helpful this cource

By Mugisha B

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Jun 6, 2021

Thank you so much for teaching us

By M D r

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Aug 3, 2020

its very amzing course and useful

By Shagun d

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Sep 27, 2024

Very informative and interesting

By Hesham S A H E

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Mar 28, 2024

it was a really exciting course.