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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,806 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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401 - 425 of 1,036 Reviews for Market Research and Consumer Behavior

By Samuel A A

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Aug 15, 2021

Clear and useful content

By pooja c

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Oct 27, 2020

comprehensive literature

By Debapriya R

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Sep 21, 2020

THIS COURSE IS WONDERFUL

By Pavan K

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Aug 29, 2020

Very helpful for student

By DIAS S P 2

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Jul 24, 2020

Impactful and insightful

By Jangkholun H

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Jun 9, 2020

Excel in research market

By LALBELTHANG L

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Jun 9, 2020

Excel in research market

By Omar F T

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May 22, 2020

This is a useful course.

By Arunabh U

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Apr 15, 2020

The teacher was amazing!

By Ahmed E

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Dec 3, 2019

This is very good course

By Vinayak C

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Mar 23, 2021

very good to undrestand

By BIKASH R S

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May 30, 2020

Nice learning under sir

By Rahmat h

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May 16, 2020

Oh! i enjoy this course

By Harsh T

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Dec 10, 2018

It was very insightful.

By Jatin M S

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Aug 16, 2022

Indepth Course Content

By PREETHI L

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Apr 16, 2022

Excellent learning!!!!

By Ramil N

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Dec 18, 2020

It was a useful course

By Jai J

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Oct 7, 2020

Very Insightful course

By Abhinav

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Aug 18, 2020

Good course.Thank you.

By MANSI K

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Jun 11, 2020

love to do this course

By 18BBA068-LAKSHMI N A B

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Sep 23, 2020

Thanks for learned it

By Soud K S 2

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Aug 1, 2020

such a helpful course

By Popoola M

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Jun 28, 2020

Great learning avenue

By Nijat A G

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May 8, 2020

Bu 莽ox m眉k蓹mm蓹ldir :)

By Sibikumaravel M

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Apr 19, 2020

gained some knowledge