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Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,899 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: 鈥� Analyze dashboards and evaluate ROI from your social media marketing efforts 鈥� Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models 鈥� Implement an A/B test to optimize your campaign 鈥� Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 28, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 29, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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By AHMAD H

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Dec 21, 2020

卮賰乇丕 賱賰賲

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Nov 11, 2024

amazing

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Apr 30, 2023

awesome

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Sep 27, 2022

amazing

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Jul 19, 2022

so cool

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Jan 24, 2022

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Oct 5, 2021

Awesome

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Aug 16, 2021

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By Maria R P R

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Aug 7, 2021

AMAZING

By 喔嵿覆喔撪箑喔斷笂 喔�

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Jul 7, 2025

喔傕腑喔氞竸喔膏笓

By Mukhtar M

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Mar 14, 2023

thanks

By Tyler J D W

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Apr 4, 2022

Great!

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Oct 29, 2021

Great!

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Jul 7, 2021

greatt

By Comfort A

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Mar 14, 2023

Nice!

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Sep 27, 2022

nice

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Aug 20, 2022

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Sep 25, 2021

great

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Jul 4, 2021

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Jul 4, 2021

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Jan 13, 2021

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By Temur M

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Aug 7, 2025

good

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Jul 16, 2025

good

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Nov 7, 2024

good