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Funda莽茫o Instituto de Administra莽茫o
O Mundo dos Neg贸cios das Subscri莽玫es
Funda莽茫o Instituto de Administra莽茫o

O Mundo dos Neg贸cios das Subscri莽玫es

Carlos Alves

Instructor: Carlos Alves

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Gain insight into a topic and learn the fundamentals.
4.7

(15 reviews)

Beginner level

Recommended experience

32 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(15 reviews)

Beginner level

Recommended experience

32 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

28 assignments

Taught in Portuguese (Brazil)

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This course is part of the Fundamentos da Gest茫o do Sucesso do Cliente Specialization
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There are 4 modules in this course

Em neg贸cios tradicionais, a rela莽茫o com o cliente acaba na compra. Nos neg贸cios de subscri莽玫es, ou assinaturas, a compra 茅 onde a rela莽茫o somente come莽a. Neste m贸dulo discutiremos porque os clientes v茫o para o modelo de subscri莽茫o de servi莽os, em substitui莽茫o a compra de produtos.

What's included

6 videos12 readings7 assignments

Neste m贸dulo discutiremos como s茫o os modelos de neg贸cios adotados para a oferta de assinaturas de produtos e servi莽os de recorr锚ncia, quais s茫o os formatos de contratos estabelecidos entre empresa e cliente e as novas formas de gera莽茫o de receita.

What's included

6 videos12 readings7 assignments

O termo XaaS vem sendo utilizado para expressar a ideia de 鈥渜ualquer coisa como um servi莽o鈥. Com origem na evolu莽茫o da computa莽茫o em nuvem, que viabilizou o conceito de Software como Servi莽o (SaaS), Infraestrutura como Servi莽o (IaaS) e Plataforma como Servi莽o (PaaS), rapidamente se expandiu para outros modelos de produtos digitais e avan莽ou para o mundo f铆sico, fazendo surgir modelos de assinaturas tamb茅m para produtos e servi莽os.

What's included

6 videos12 readings7 assignments

Criar uma compet锚ncia central de sucesso do cliente vai muito al茅m do estabelecimento de uma estrutura ou de uma fun莽茫o dedicada. As empresas devem ir al茅m da simples documenta莽茫o das responsabilidades de sucesso do cliente. Termos como 鈥渙nboard de clientes鈥 e 鈥渕onitorar o uso鈥 s茫o responsabilidades b谩sicas da atribui莽茫o. As empresas tamb茅m devem projetar como a fun莽茫o conecta-se e se mant茅m alinhada aos processos de neg贸cios di谩rios de outras 谩reas (por exemplo, gerenciamento de produtos, equipe de vendas, etc.), bem como articular a intensidade de colabora莽茫o necess谩ria para impulsionar o crescimento sustent谩vel e expans茫o da receita e diminuir a perda de clientes.

What's included

6 videos12 readings7 assignments

Instructor

Carlos Alves
Funda莽茫o Instituto de Administra莽茫o
4 Courses968 learners

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