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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,811 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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226 - 250 of 607 Reviews for Think Outside the Inbox: Email Marketing

By Emmanuella O

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Dec 11, 2024

Really detailed and insightful email marketing course, I learnt a lot!

By Florin C

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Nov 23, 2023

A great and comprehensive course to learn a lot about email marketing!

By Ashim K G

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Oct 3, 2022

I enjoyed the course and liked the course content and teaching method

By Kyrylo H

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Apr 15, 2024

My favorite topic. This is my craft. Learned valuable stuff. Thanks.

By Andrei B

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Nov 13, 2023

I like it! I had the same experience from 2006. Everything is good!

By Jaya L K

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Aug 14, 2023

Simple, clear and with lot of real life example to understand well.

By Nilanjana C C

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Mar 5, 2023

i loved the entire course. it was very in detailed and informative.

By Darrell B

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Jul 19, 2022

A very good class . The assignments were challenging and realistic.

By Holly A

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Aug 22, 2025

Much useful email marketing information and hands on assignments.

By Peu A

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Feb 26, 2025

The instructor and her way of designing the content was very good

By Linda A

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Sep 19, 2022

This seems to be the most interesting part of this course to me.

By Sola M

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Feb 1, 2024

This is a comprehensive course on email marketing. Learnt a lot.

By gretelbe

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Sep 1, 2023

I truly delighted in every lesson. The instructor was a-ma-zing!

By Sandra C

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Aug 16, 2024

Much learning, and I see how much practice I will need to grow.

By Ahmed M

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Jan 10, 2024

This course was very informative and useful, really enjoyed it.

By Tatiana H

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Jan 24, 2023

very informative

The solo work on the email campaign was great.

By Chami C

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May 11, 2022

The best marketing training I've ever taken. Loved this course!

By Arlene J

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Nov 23, 2024

I loved the lecturer and she was so thorough and knowledgeable

By Ahmed S E

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Jan 16, 2024

Thank you very much. Really very useful course and information

By Abdul-Gafaru I

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Aug 3, 2024

The session has really changed my thinking on email marketing

By Gabin K

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Jun 3, 2022

I loved the Email marketing campaign at the end. Great course

By Philip M

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Nov 30, 2023

Very engaging course with useful insights and new knowledge.

By Hanan. A A

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Mar 12, 2023

Happy with this course, I benefited a lot from it, thank you

By sa30 k

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Aug 29, 2022

best training ever i have attend related to email marketing.

By GER D

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Oct 5, 2024

This course was great! The instructor did an excellent job.