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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,811 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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251 - 275 of 607 Reviews for Think Outside the Inbox: Email Marketing

By N'GUESSAN F I

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May 3, 2023

I really enjoyed this course thank for everything coursera.

By Macarena D

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Dec 7, 2022

Very usefull, practical and complete course! I recommend it

By Flavio B

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Oct 4, 2024

Great deal! I discovered a wealth of things I didn't know.

By Jeannette M

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Sep 26, 2023

Genial conocer la importancia y manejo de esta herramienta

By Abdirahman y m

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Nov 30, 2022

This course really leveled up my skill of email marketing

By pratsy

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Apr 10, 2024

Great learning every topic is well explained and guided.

By Bella R P

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Jul 7, 2024

Easy to understand with practical quizzes and exercise

By Dieudonne M S

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Mar 16, 2023

Very good course about emailing. I've learned a lot :)

By Nakerous N

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Jun 27, 2025

I learn a lot about digital marketing and e-commerce.

By Yasser H

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Jul 1, 2023

amazing course >> a lot of unpredictable information

By K A

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Feb 26, 2025

So far, I find Module 4 to be the most actionable.

By Ally B

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May 11, 2022

Great job describing a detailed and nuanced topic.

By Nimesh

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Jun 10, 2025

Informative and Very Interactive, Great Tutorial!

By MARIA E L F

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Feb 19, 2025

Me encanta porque todo lo que estoy aprendiendo .

By Arrenmer F

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May 3, 2024

It's incredible. i learned a lot from this course

By Nader G

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Dec 20, 2022

was very hard course but thanks coursera i passed

By John O

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Oct 18, 2025

The course was very informative and educational.

By Charles A M I

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Sep 21, 2025

It was a lot of information, but worth the pain!

By Carla M

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Jul 10, 2025

Very in depth and I love the practical exercises

By parveen t

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Nov 19, 2022

This was the most interesting of all the modules

By Muhammad U T

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Oct 15, 2022

Cpmprehensive and to the point. Amazing content

By sayed a a y

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Jun 25, 2022

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By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By Vicky H S

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Mar 11, 2023

I really enjoyed the instructors teaching style

By SATHISH P

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Mar 6, 2024

the class of SEO and sem were more interesting