"Fundamental sales concepts—An overview" is designed to equip an entry-level sales aspirant with the basic knowledge required to begin a career in sales. When you enrol into this course you will be able to: — Describe the fundamental concepts of the sales cycle. — Define sales channels and list the broader categories of sales channels through which products and services are sold. — Explain popular sales techniques and methods practiced in the industry. — Describe key sales management concepts. — Describe the concept of customer relationship management.