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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6401 - 6425 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Ahtisham Z

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Jan 21, 2025

Good course to understand the foundations of Digital Marketing.

By D谩nae D L

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Oct 10, 2024

Le dar铆a 5 estrellas pero a veces la traducci贸n est谩 incompleta

By Alan H

鈥�

Dec 25, 2023

muy completo aunque falta un poco mas de practicas ilustrativas

By Sidra P

鈥�

Mar 3, 2023

Kindly mention my name on my certificate. It's a humble request

By Rohullah h

鈥�

Jul 8, 2023

Overall it was fantastic but there is no hands-on expereinces.

By Rushil A

鈥�

Feb 15, 2023

Great course to build a solid foundation for Digital Marketing

By Uzma S

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Feb 24, 2023

Working on it but so far it is a great course. Well explanied

By Frances H

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May 26, 2022

Though we're taking the course on-line, it's very practical!!

By MATEUS D S S

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May 6, 2025

muito v铆deo desnecess谩rio, que s贸 toma todo o tempo da gente

By Agust铆n P

鈥�

Sep 13, 2024

Esta bueno como introductorio, muy roboticos los profesores.

By jobin M

鈥�

Mar 2, 2024

Its a perfect course to kick start a new professional career

By Ricardo F D

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Jul 7, 2023

Almost 5 stars.

It covered broad topics, but not so detailed.

By Pam P M

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Jul 3, 2022

Good overview of e-commerce and digital marketing concepts.

By Mohammed A T

鈥�

Mar 25, 2025

FOR THE STUDENTS IT IS A GOOD OPPORTUNITY TO GAIN KNOWLEDGE

By Obi N

鈥�

Aug 28, 2024

This is awesome the course has realy helped me in real life

By Pratyasha S

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Apr 12, 2023

i am glad with the content but certificate could be better.

By PETAR K

鈥�

Sep 5, 2022

Just a bit more real-life examples could have helped more.

By Jason R

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Sep 1, 2022

Insightful; need to do the others before full review though

By Katherine H P

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Feb 25, 2024

Sometimes the questions on the quizzes are not very clear.

By Omneya A

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Apr 23, 2023

Amazing just would have loved to have a bit more practice.

By Edilberto C

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Oct 6, 2024

It's a very good course. It just needs some live classes.

By AVELINO P

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Aug 20, 2024

CURSO GRANDIOSO DONDE SE APRENDE MUCHAS COSAS INPORTANTES

By Ana R

鈥�

Mar 21, 2024

Poderia ter a op莽茫o de outras linguas. Mas 茅 um bom curso

By Pratiksha R H

鈥�

Nov 3, 2023

This is a great opportunity for us to learning this skill

By esteban r

鈥�

Aug 16, 2023

es muy claro y se entiende facilmente todos los conceptos