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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
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30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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By sandla p

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Jun 7, 2025

usefull

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Mar 11, 2025

Amazing

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Oct 16, 2024

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Feb 27, 2023

AMAZING

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Apr 14, 2025

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Jan 3, 2025

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Dec 9, 2024

no bad

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Aug 2, 2024

thanks

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Jul 21, 2024

Thanks

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Jun 30, 2024

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Jul 24, 2023

Great!

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Sep 16, 2025

bueno

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Dec 27, 2024

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Omaia

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Oct 27, 2023

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May 13, 2023

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Oct 19, 2022

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Sep 28, 2022

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Sep 23, 2022

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Nov 6, 2025

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Oct 24, 2025

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Aug 30, 2025

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Aug 30, 2025

nice