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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 18, 2022

i鈥媡 was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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6951 - 6975 of 7,005 Reviews for Foundations of Digital Marketing and E-commerce

By Nicholas R

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Sep 15, 2025

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

By Camila A

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Sep 14, 2025

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

By SARA J D C G

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Apr 30, 2025

pior curso que eu ja vi na minha vida, deviam apagar e procurar outros empregos pq vcs nao sabem fazer nada

By Sonam A

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Mar 16, 2025

My legal name is only Sonam. And coursera won't accept it! 糖心vlog官网观看 should really fix this.

By Saad K

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Aug 18, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By Rishikesh Y

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Jul 14, 2025

They not give my certificate, i completed my course but they not giving my certificate

By ALBERTO V S

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Mar 22, 2025

Muito ruim, mistura de partes em ingl锚s, sem tradu莽茫o, com coisas j谩 traduzidas.

By Tonya

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Jul 11, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 14, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By C谩t T 膼 N (

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

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Dec 25, 2024

the class wont load customer service help not responding!!!

By Rahul .

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Oct 29, 2025

I AM NOT ABLE TO VERIFY MY DOCUMENT BUT I GIVE ACCURATE ID

By Fathima

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Oct 22, 2025

very bad after doing so much im not getting certificate

By KUSHAAL J

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Sep 29, 2025

expensive and not worth enough with very less learnings

By Sara D

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Mar 25, 2025

consumerism the class, what a terrible thing to promote

By hasan j

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Aug 8, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By ROYA H

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Aug 1, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

By cindy v

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Jun 14, 2023

Did not show me the rest of the courses this fraud

By Luis A G E

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Jul 11, 2025

deberian proporcionar todos los temas en un pdf

By Anibal C

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Aug 23, 2025

Ya no me gusta el curso me queda dar de baja

By AYLIN T V A

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Aug 14, 2025

Me pide una computadora y no cuento con eso

By Matthew B

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Jun 12, 2024

Outdated content - would not recommend.