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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Universit脿 Bocconi

4.7
stars
6,185 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1026 - 1050 of 1,476 Reviews for Management of Fashion and Luxury Companies

By Natalia G

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Jun 11, 2020

Great course!

By Tobias R

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Mar 31, 2020

good overview

By Maria F

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Mar 3, 2019

Great course!

By Matteo D M

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Oct 14, 2018

Great course!

By Eva R

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Nov 4, 2017

Great course!

By Xinru Y

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Jul 29, 2017

learns a lot!

By Mobin S

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Jul 12, 2017

Insightful ..

By Amanda S

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May 23, 2017

Great course!

By Livia M

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Apr 18, 2017

Great course.

By Joanna M

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Nov 8, 2016

great course!

By Solangel G

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Oct 18, 2016

Great course!

By Andrea

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Nov 1, 2015

Excelente!!!!

By 袝胁谐械薪懈泄 袘

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Oct 13, 2015

Great course!

By Bola D

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Jul 8, 2024

great course

By Renata B

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Jun 5, 2024

Maravilhoso!

By AbuBakar I

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Apr 7, 2023

Learned alot

By CELIN A

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Oct 17, 2022

informative

By Christina S

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Dec 8, 2021

very useful

By Zhaohong L

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Nov 17, 2021

Very useful!

By Wit W

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Jun 20, 2021

OMG so posh

By Zeynep A

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Feb 27, 2021

Educational!

By Ludovica N

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Oct 23, 2020

amazing !!!!

By In锚s C R D F

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May 25, 2020

Great course

By Aliz茅e V

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May 13, 2020

tr猫s complet

By Guillermo L

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Oct 8, 2016

Magnifico!!!