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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,185 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1101 - 1125 of 1,476 Reviews for Management of Fashion and Luxury Companies

By Assel A

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Jul 30, 2025

Good ?

By Antoine C

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Jun 6, 2022

很棒，获益良多

By Francesca P

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Feb 20, 2021

amazing

By Camila

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May 31, 2020

Awesome

By Deleted A

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Sep 4, 2017

Amazing

By Alba L B C

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Sep 5, 2015

Amazing

By Thais C

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Sep 10, 2021

top !

By SIJO T

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Oct 13, 2020

???

By Tomaz S

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Aug 12, 2017

great!

By Marco T

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May 1, 2017

nice !

By Alexandra F

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Sep 18, 2016

great!

By andreabarraganlarco

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Feb 23, 2016

Great!

By Abiola P

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Nov 9, 2024

Great

By Mohamed A ( A

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Jun 1, 2023

Great

By Vik C

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Feb 18, 2023

great

By Natalia K

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Jan 25, 2022

GREAT

By saba a

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Dec 29, 2021

good

By Admashelle R

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Oct 21, 2021

C'est

By Riyad A

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Oct 10, 2020

GREAT

By Roy A

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Jul 22, 2020

Good!

By 186 N C

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May 23, 2020

Great

By Chenyi Z

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Jul 2, 2017

good!

By Spencer R

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Apr 19, 2016

Best!

By Rey R

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Jun 18, 2025

nice

By Sheetal B

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Nov 14, 2024

Good