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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,169 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to 糖心vlog官网观看. Keep it up!

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5776 - 5800 of 6,481 Reviews for Foundations of Digital Marketing and E-commerce

By Rodrigo R S

Aug 27, 2023

Ser todo em ingl锚s me pegou desprevinido, mas eu estou atualmente avan莽ado na lingua. Curso muito explicativo sobre t谩ticas do com茅rcio online.

By Nguy峄卬 N 脕

Sep 27, 2024

Provide enough while detail information about the foundation of digital marketing that an entry-level marketer should know to start the career

By Ariana A

Sep 22, 2023

the formula is good, but I wish there was a way to have a buddy system to ensure feedback on a post and to ensure someone reads your feedback

By Mohit S

Jul 14, 2022

Great course, but I feel that more visuals would allow me to process information easier in the videos since I am a visual learner. Thank you.

By Jocelyne C

Mar 13, 2025

As a previous media planner, it was very interesting to learn how the digital era has contributed markedly to the marketing effort of firms.

By Vishal K

Jul 2, 2023

Overall experience with this course was good but if there were more real life examples and some practicals then it would be more beneficial.

By Buena B

Feb 12, 2024

I hope that the lecturers would sound more spontaneous with variety in tone. Make them sound more conversational, not like reading a script

By gustavo g

Feb 26, 2025

muy buen mterial, muy didactica la ense帽anza en los video, muy faciles de entender los ejemplos. Es un curso verdaderamente recomendable.

By Varun K

Feb 15, 2024

No other course in the world can be more foundational than these 4 modules. I appreciate the efforts of the whole team behind it. Thanks !

By Laura R

Nov 11, 2023

It was a pretty good, basic jumping-off point. I knew the material already, but it's nice to brush up on your knowledge form time-to-time.

By Gabe t

Jun 20, 2023

This course was more then I thought but I can say its quite engaging and a lot of fun to see all the different opportunities in this field

By Jenny R

May 25, 2023

Very thorough in the foundations of Digital Marketing and E-commerce. Like the mix of video and reading that was involved in the Modules.

By Oladapo E

Dec 17, 2024

Very insightful and easy to understand. An update needs to be conducted on the course for things like twitter which is now addressed as X

By Nuno L

Jan 30, 2023

Very good,for excellent was if this course also available in other language,like Portuguese from Portugal or may be in other language.

By Simphiwe N

Mar 8, 2024

Excellently put together. Great concepts and sound advice from professionals already in the field of Digital marketing and e-commerce

By Prashanth A

Nov 21, 2022

Very well made course, with easy to remember understand explanation and good test assignments to retain all the learned information.

By D瓢啤ng V C

Nov 7, 2022

T么i kh么ng th峄 h峄峜 膽瓢峄 b岷眓g ng么n ng峄 Vi峄噒 Nam , v矛 ti岷縩g anh c峄 ch煤ng t么i k茅m . vui l貌ng c贸 vietsub ho岷穋 h峄 tr峄 ng么n ng峄 ti岷縩g vi峄噒

By Laxman

Jul 10, 2023

This course provided me with useful insights as an individual does in Digital Marketing. It gave me a kickstart for my DM journey.

By ItsGujjar

Aug 27, 2022

I got to learn a lot of things and clear my thoughts on a lot of foundatinal ideas that I had after I was done with my bachelor's.

By Young M

Jul 5, 2024

Great contents to look over the surface level of marketing terms for those who are considering jumping into a marketing industry.

By Laura L

May 30, 2024

UN CURSO MUY PROVECHOSO ESTARIA BIEN QUE SE PUSIERAN LOS VIDEOS EN ESPA脩OL O TUVIERAN TRADUCCION, PERO DE HAY EN FUERA ESTA BIEN

By NITHISH N

Dec 23, 2023

This course was beneficial as it gave a basic idea of what to do. I found it very helpful and I hope others find it helpful too.

By Charles B

Dec 12, 2022

As a foundation course, it provides a good overview of the major areas to be cover in the remaining six segments of the program.

By Nancy

Oct 29, 2022

The course familiarized me with marketing terms and gave me an idea what careers are available in the digital marketing sphere.

By Talha M

Dec 31, 2024

one of the best approaches to make beginners feel at pace as the course progresses and the instructors are really commendable.