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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,117 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to 糖心vlog官网观看. Keep it up!

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5876 - 5900 of 6,481 Reviews for Foundations of Digital Marketing and E-commerce

By MUHAMMAD F B A W

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Oct 12, 2022

The basics of digital marketing and e-commerce are well-explained in this course.

Thank you.

By Tammy S

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Aug 31, 2023

Love the course but it needs to go into further detail regarding exact ways to do each step.

By AJ B

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Jul 10, 2023

This is the most interesting and relevant course designed by google and offered by coursera.

By Mina N

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Jan 8, 2023

This course provides a good comprehensive understanding of Digital marketing and E-Commerce.

By Francisco H

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Jun 23, 2022

This course is really basic but as the name says, it lays the foundations for whats to come.

By ajay s

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Oct 3, 2022

Good job your course was really interesting ,explaining ,step step topi cover really awsome

By Hellen B

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Apr 26, 2025

Molto ben strutturato, chiaro e pieno di momenti di controllo dell'effettivo apprendimento

By shivraj s

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Jun 30, 2024

it was a brilliant experience learning about the basics of digital marketing & e-commerce.

By Lamlom T

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Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

By Pooja G

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Jul 20, 2022

The course is really good..case studies and excercises can help in validating the learning

By Thayn谩 M

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Feb 21, 2025

Muitos testes e v铆deos precisam ser revistos porque a tradu莽茫o est谩 atrasada e mal feita

By Ana K M B

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Feb 12, 2025

La traduccion puede mejorar, azctualmente la traduccion complica un poco el aprendizaje.

By Saurabh S

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Jul 1, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

By Muhammad A S

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Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

By Deleted A

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Oct 17, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

By Rina K T

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Aug 10, 2024

I found this really helpful and amazing really good to improve our own better version

By ABDELALI H

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Sep 14, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

By Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

By Leidy V U

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Apr 29, 2025

puede mejorar las traducciones al espa帽ol colombia aun es confuso en algunos aspectos

By Carolyn M

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Jun 14, 2023

Very informative course that provides a good introduction to the field of marketing.

By Matthew D

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Jan 12, 2025

GOOD COVERAGE OF THE BASICS OF MARKETING SND I LIKE THE WAY THE COURSE IS LAID OUT.

By NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

By Carmen G

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Jun 14, 2022

This course was clearly presented and paced to optimize learning about new content.

By Nina S

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Oct 31, 2024

it would be great if we would know which software program to use to track the data

By Juliana C

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Aug 14, 2024

A great way to introduce you to the concepts and foundations of digital marketing.