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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,117 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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6201 - 6225 of 6,472 Reviews for Foundations of Digital Marketing and E-commerce

By kartikey r

鈥�

Sep 6, 2024

nice course

By Bishal S

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Jun 10, 2024

Informative

By HELMI B A

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Mar 14, 2023

Worth it!!!

By Ashok k V

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Dec 5, 2022

Very Useful

By Priya M

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Nov 2, 2022

Informative

By Sumit T

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Jul 15, 2022

Pretty good

By KARAN K

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Jul 5, 2022

I was great

By Yepuri V V B

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May 18, 2022

Good course

By Sujal G

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Jun 29, 2025

very good

By Amisha S

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May 27, 2025

It is good

By DARI A S

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Apr 24, 2025

Bom Curso.

By Deleted A

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Aug 28, 2024

excellence

By 喔娻复喔┼笓喔膏笧喔囙辅喙� 喔�

鈥�

May 30, 2024

Very nice.

By Niharika S

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Dec 12, 2023

super cool

By Food F A

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Aug 22, 2023

VVery good

By mahlet s

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Mar 31, 2023

Thank you!

By Torrey N

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Aug 23, 2022

Very basic

By La L

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Apr 7, 2025

wonderful

By Cheng C W

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Jan 21, 2025

Very Good

By FRANCISCO J C R

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Aug 5, 2024

Muito bom

By Masrur R P

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Jul 15, 2024

Very Good

By Plaban M

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Apr 14, 2024

very good

By Rakesh S

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Nov 23, 2023

very good

By KOVVURU D V

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Nov 7, 2023

excellent

By AMAN K

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Oct 21, 2023

excellent