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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,117 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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6226 - 6250 of 6,472 Reviews for Foundations of Digital Marketing and E-commerce

By Aremu B

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Oct 15, 2023

it's fine

By T Q T

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Jun 6, 2023

very good

By sandra.s.pinto@sapo.pt

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Apr 10, 2023

Very good

By Samuel S

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Mar 29, 2023

Thank you

By DHANASEENUVASAN D

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Dec 19, 2022

excellent

By Dolitey E

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Dec 6, 2022

Excellent

By A.Lavanya

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Nov 21, 2022

it's good

By Asma N

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Sep 23, 2022

Excelent

By Mostafa R

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May 31, 2022

very good

By Amr Z

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Mar 24, 2025

Great 馃憤

By Junjunali P

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Oct 19, 2024

its good

By Richar R N

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Oct 1, 2024

exelente

By Arvind K

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Nov 28, 2023

Nice one

By Trisha V

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Jul 2, 2023

was good

By Suhaib v

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Oct 23, 2022

usefull

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Jun 7, 2025

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By Jassem A

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Mar 11, 2025

Amazing

By Harshit V

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Oct 16, 2024

Amazing

By Vasu I

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Apr 5, 2024

Good 馃槉

By Moupiya K

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Feb 27, 2023

AMAZING

By SOPHIA E G C

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Apr 14, 2025

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Jan 3, 2025

V good

By Jack H

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Dec 9, 2024

no bad