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University of Pennsylvania
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Promotional Strategies, Market Opportunities, Consumer Behaviour
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
University of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business
In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.
Interested in digital marketing? Find out more about what digital marketing is and popular digital marketing certifications.
Interested in marketing analytics? Read about typical marketing analyst roles and responsibilities, and explore the basics of marketing analysis.
Interested in content creation? Dive into a content creator's daily work and the importance of content strategy.
Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.
![[Featured Image] A man sitting on a sofa in a home office analyzes his website's metrics after learning how SEO can bring more traffic to his site.](https://images.ctfassets.net/wp1lcwdav1p1/72PUgYCdOUgvm3LeuXObfh/8e882f60c2dfbe1922686fa7a6fb1152/GettyImages-1440149713.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A marketer sits at her laptop at her desk and goes over the results of AB testing conducted by her team.](https://images.ctfassets.net/wp1lcwdav1p1/15Jm5bDTtQbnfmrNXNDVdy/3f72bb4876f0329c3896e0736d5129b3/GettyImages-651433495.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Inspired Gen Z marketer in light shirt with floral pattern sitting at table in modern cafe typing on laptop while researching new AI tools for marketing](https://images.ctfassets.net/wp1lcwdav1p1/5nCFHwt9ZrlSMXyAJPA4dJ/5534b1a350828fdc642ff1e47d6cb8c4/GettyImages-1493933061.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Six people stand in a circle holding their cell phones while looking at social media sites.](https://images.ctfassets.net/wp1lcwdav1p1/1hHIs5hUE2h5nxMUQZ34DR/4da27956b0990c8f3509e67fa1531026/GettyImages-1738682825.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A cybersecurity marketing team sits in a conference room and discusses marketing strategies.](https://images.ctfassets.net/wp1lcwdav1p1/31xP9RM4pzyIrIgdeXijHo/d3c51b9e21ef253c35eec9011b718c41/GettyImages-1908717072.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A growth marketing manager meets with her team in a conference room to discuss a new project to acquire new customers.](https://images.ctfassets.net/wp1lcwdav1p1/1huirOsdUh46BE6KAKNzSm/17ee40c5d303802939b46c08725fd11a/GettyImages-694855106.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A photographer and a video editor, who earns a video editing salary, work together on a photo shoot.](https://images.ctfassets.net/wp1lcwdav1p1/4sI0hT1yeAnE0JvIq5zoYz/95124ec67bef830079b8358e9d236a32/GettyImages-1337623617.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Data scientist giving a presentation on how to incorporate findings from data science in marketing campaigns.](https://images.ctfassets.net/wp1lcwdav1p1/5efxFf8qZi0i6uZ6k3tgkd/a75da66f28f5bab9acf2150e20127982/GettyImages-1437209226.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A digital transformation specialist stands at their desk and uses their laptop to brainstorm ideas for reimagining a product for their organization.](https://images.ctfassets.net/wp1lcwdav1p1/6KzA6S8j6SUm0EA3xvqZzS/2ed2f55f61314509e2ea3f0b8bb979d3/GettyImages-638978768.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A women is using AI video editing tools while sitting at a wooden desk with a video camera in hand.](https://images.ctfassets.net/wp1lcwdav1p1/5ebCJpYzKX4XtfZm7PjyyL/03437d29719a825d5632717373e4d860/GettyImages-1218118094.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Social influence at work: An influencer videos content on a smartphone, holding up a handbag and matching belt for the camera.](https://images.ctfassets.net/wp1lcwdav1p1/1bfTpXiUv9dw3Cq1VJ1UhD/b2f8790bdf66fdcec1b36a4f7febcf54/GettyImages-1452784629.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An editor showcases their video editing skills in their home studio.](https://images.ctfassets.net/wp1lcwdav1p1/kBmi2a8SMPAiN54xLyCVl/12fec70653ad3c7c1e71876f6fdf9407/GettyImages-1287487435.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
