Este curso se centra en el dise帽o y ejecuci贸n de estrategias efectivas de marketing deportivo. El alumnado explorar谩 c贸mo construir una identidad de marca s贸lida para equipos, ligas y atletas, con estudios de caso reales como el de la NBA para entender qu茅 convierte una marca deportiva en un referente. Tambi茅n se abordar谩n t茅cnicas de fan engagement, incluyendo segmentaci贸n, programas de fidelizaci贸n y plataformas impulsadas por IA como LiveLike.
Desarrollo de estrategias eficaces de marketing deportivo
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Desarrollo de estrategias eficaces de marketing deportivo
This course is part of Marketing deportivo: La f贸rmula tecnol贸gica Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Construir marcas s贸lidas para equipos, ligas y atletas.
Dise帽ar estrategias de fan engagement con segmentaci贸n e IA.
Explora la transformaci贸n digital del Real Madrid, con foco en la innovaci贸n de plataformas, personalizaci贸n con IA y la conexi贸n con el aficionado.
Skills you'll gain
- Data Analysis
- Social Media Strategy
- Branding
- Ethical Standards And Conduct
- Innovation
- Technology Strategies
- Strategic Partnership
- Market Dynamics
- Customer Engagement
- Customer Relationship Management
- Artificial Intelligence
- Content Strategy
- Marketing Analytics
- Personalized Service
- Cross Platform Development
- Customer experience improvement
- Digital Transformation
- Brand Management
- Loyalty Programs
- Marketing Strategy and Techniques
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing deportivo: La f贸rmula tecnol贸gica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Explora los fundamentos de las marcas deportivas s贸lidas 鈥攄esde equipos y ligas hasta atletas. Este m贸dulo aborda la importancia de la identidad de marca, estrategias comprobadas de construcci贸n de marca y lecciones extra铆das de los enfoques ic贸nicos de marketing de la NBA.
What's included
6 videos3 readings2 assignments1 discussion prompt
Descubre los secretos para lograr un compromiso profundo y duradero con los aficionados. Aprende a segmentarlos, aprovechar herramientas impulsadas por inteligencia artificial y construir lealtad a trav茅s de programas personalizados. Descubre aplicaciones reales y casos de uso, incluyendo soluciones innovadoras de LiveLike.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examina el papel fundamental de los patrocinios en el marketing deportivo. Este m贸dulo abarca las estrategias detr谩s de asociaciones exitosas entre patrocinadores y equipos, la importancia de una infraestructura tecnol贸gica s贸lida y el impacto de las capacidades basadas en datos en el valor de las asociaciones.
What's included
6 videos3 readings2 assignments1 discussion prompt
Obt茅n informaci贸n exclusiva sobre el enfoque pionero del Real Madrid en la transformaci贸n digital. Explora la visi贸n y la estrategia del club, la innovaci贸n en plataformas y productos, y c贸mo la personalizaci贸n impulsada por inteligencia artificial est谩 redefiniendo la conexi贸n y el compromiso con los aficionados.
What's included
5 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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