Este curso ofrece una mirada hacia el futuro de los medios deportivos, centr谩ndose en los cambios econ贸micos, tecnol贸gicos y de comportamiento de la audiencia que est谩n transformando el sector. El alumnado explorar谩 c贸mo est谩n evolucionando los modelos de ingresos tradicionales, el papel de los medios en los grandes eventos y la necesidad de estrategias sostenibles y escalables para el negocio.
El futuro de los medios deportivos y los retos futuros
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El futuro de los medios deportivos y los retos futuros
This course is part of Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Analizar el futuro de los modelos de ingresos y la sostenibilidad en medios deportivos.
Comprender nuevos patrones de audiencia, gamificaci贸n y oportunidades del deporte femenino.
Explorar tecnolog铆as emergentes como IA, gemelos digitales y experiencias inmersivas.
Skills you'll gain
- Brand Management
- New Product Development
- Artificial Intelligence
- Innovation
- Media and Communications
- 3D Modeling
- People Analytics
- Revenue Management
- Trend Analysis
- Augmented Reality
- Metadata Management
- Open Source Technology
- Sustainability Reporting
- Digital Design
- Digital Transformation
- Augmented and Virtual Reality (AR/VR)
- Game Theory
- Storytelling
- Content Strategy
- Marketing Strategy and Techniques
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
6 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Explora c贸mo la disrupci贸n digital est谩 transformando los modelos de ingresos y la sostenibilidad financiera en los medios deportivos. Este m贸dulo aborda el cambio hacia la visualizaci贸n gratuita y la monetizaci贸n impulsada por la tecnolog铆a, la influencia econ贸mica de los megaeventos deportivos y las estrategias para la sostenibilidad a largo plazo y el crecimiento inclusivo en la industria.
What's included
6 videos3 readings2 assignments1 discussion prompt
Comprende la evoluci贸n de los patrones de consumo medi谩tico a lo largo de generaciones y nichos. Aprende a involucrar a la Generaci贸n Z, Millennials y Generaci贸n Alpha, desbloquear el potencial medi谩tico del deporte femenino y aprovechar el poder de la gamificaci贸n y los modelos de fantas铆a para atraer y retener audiencias diversas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Sum茅rgete en las tecnolog铆as que est谩n revolucionando el compromiso de los aficionados y la producci贸n medi谩tica. Este m贸dulo examina el auge de los medios inmersivos, el papel del metaverso, los gemelos digitales, los datos volum茅tricos y la integraci贸n de la inteligencia artificial, la realidad mixta y la realidad compartida para crear nuevas formas de experiencias deportivas interactivas y personalizadas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Governance and Society
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
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